Flood insurance market in Vietnam: Challenging but potentially profitable

This research aims to estimate willingness to pay (WTP) of farmers for insurance against flood hazards using a choice experiment with special care of attribute non-attendance and effects coding method. In addition, some challenges and opportunities are identified to provide new insights for policy makers into the design of a flood insurance market. A random sample of 374 households in the Mekong river delta was collected in the year 2015.