MINISTRY OF EDUCATION AND TRAINING CAN THO UNIVERSITY
SUMMARY OF THESIS Major of business administration Code of major: 62340102 NGUYEN THANH SANG
IMPROVING THE COMPETITIVENESS OF TOURIST DESTINATIONS IN BAC LIEU PROVINCE
Can Tho, 2020
THE THESIS WAS COMPLETED IN CAN THO UNIVERSITY
Supervisor: Assoc.Prof. Dr. Nguyen Phu Son
The thesis will be defended at the college-level dissertation council meeting at:…………………………………………. At ................., ……………. 2020.
Reviewer 1:……………………………………………….… Reviewer 2:……………………………………………….… Reviewer 3: …………………………………………………. This thesis can be found at the library: Learning Resource Center, Can Tho University. National Library of Vietnam.
PUBLICATIONS
1. Nguyen Thanh Sang, (2014). Evaluating the potential eco-tourism routes in Bac Lieu. Journal of Science, Can Tho University. Section D: Political Science, Economics and Law. No. 3D, page. 73-83.
2. Nguyen Thanh Sang, Nguyen Trong Nhan, Phan Viet Dua, Nguyen Thi Kim Thoa, Le Thi Nu, (2015). Factors influencing the quality of tourism services of Bac Lieu province. Journal of Science, Can Tho University. Section C: Political Science, Economics and Law. No. 41, page. 43-50. 3. Nguyen Thanh Sang and Nguyen Phu Son, (2018). Tourism destination competitiveness: A structural model for measurement of destination competitiveness in Bac Lieu. Journal of Science, Can Tho University. Section D: Political Science, Economics and Law. No. 1D, page. 241-247.
the competitiveness of
4. Nguyen Thanh Sang and Nguyen Phu Son, (2018). Factors determining tourism destinations in Bac Lieu province. Journal of Science, Can Tho University. Section D: Political Science, Economics and Law. No. 4D, page. 229-236.
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5. Nguyen Thanh Sang and Nguyen Phu Son, (2020). Research on destination management factors affecting tourism destination competitiveness in Bac Lieu, Asia – Pacific Economic Review. No. 563, page. 94-96.
6. Nguyen Thanh Sang and Nguyen Phu Son, (2020). Current situation and solutions to improve competitiveness of tourism destinations in Bac Lieu. Labor and Social Affairs Review. No. 621, page. 15-17.
7. Nguyen Thanh Sang and Nguyen Phu Son, (2020). Examining the differences in factors affecting tourism destination competitiveness in Bac Lieu. Vietnam Tourism Magazine. No 4, page. 55-57.
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CHAPTER 1: INTRODUCTION
1.1. BACKGROUND
World tourism continues to grow strongly and has a great impact on the global socio-economic life. Tourism has become one of the main pillars of international trade, an important source of income for many developing countries. In 2018, Vietnam welcomed nearly 15.5 million international visitors, which is assessed as a hot growth compared to the world and the region.
Along with the number of tourists increasing rapidly, Bac Lieu tourism is also known by many people, with typical types of tourism, with certain valuable resources for tourism development. In recent years, the province's tourism industry has had encouraging results on tourism growth, revenue reached VND 1,600 billion/year, contributing 2.68% to GDP of the province. With the revenue and contribution to GDP of the province is still modest. Therefore, the tourism industry in Bac Lieu needs a breakthrough, helping the province's tourism to develop strongly. According to statistics, in 2018, Bac Lieu had a relatively low number of tourists in the tourist destinations of the Mekong Delta. This shows that in the past time, Bac Lieu tourism has not really attracted visitors due to increasingly fierce competition pressure from other destinations. Therefore, the study of the competitive capability of the Bac Lieu tourism destination is necessary,
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will help policy makers to have solutions, help the tourism industry to take appropriate steps, to attract tourists to Bac Lieu increasingly, making Bac Lieu an attractive and competitive destination in the Mekong Delta, contributing to the local socio-economic development in the integration period. So, the author chose the content: "Improving competitiveness of tourism destinations in Bac Lieu" for the thesis.
1.2. OBJECTIVES
1.2.1. Overall objective
- Analyzing
the competitive the factors affecting capability of tourism destinations in Bac Lieu and the tourism situation of Bac Lieu province, then proposing administrative implications to improve the competitive capability of tourist destinations in Bac Lieu.
1.2.2. Specific objectives
(i) Identifying factors affecting the competitive capability
of tourist destinations in Bac Lieu.
(ii) Measuring factors affecting the competitive capability
of tourist destinations in Bac Lieu.
(iii) Analyze the current status of the competitive
capability in tourist destinations in Bac Lieu province.
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(iv) Proposing some administrative implications
to improve the competitive capability of tourism destinations in Bac Lieu.
1.3. OBJECT AND SCOPE OF THE STUDY
Research subjects
The study focuses on analyzing factors affecting the
competitive capability of tourist destinations in Bac Lieu.
Research scope
Research sites:
With the research objectives set out, the research thesis is
in Bac Lieu province.
Research period:
- Research started from June 2014.
- The time for collecting primary data is from 10/2017 -
1/2018.
- Research using secondary data from 2014 - 2018.
Respondents:
The target of the survey of domestic tourists
is Vietnamese people aged 18 years and over who have traveled to other destinations in Bac Lieu.
Research content:
The research of the thesis focuses on surveying and evaluating the competitive capability of tourism destinations
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in Bac Lieu (mainly in districts, town, Bac Lieu city in Bac Lieu province).
Research limit: Because the number of international visitors to Bac Lieu is very small, accounting for 2.86% of the total number of visitors to Bac Lieu, the author only focuses on studying Vietnamese tourists to get survey opinion. In addition, Bac Lieu destination, mainly spiritual cultural tourism, foreign visitors are less interested in this type of tourism, so the author focuses on consulting Vietnamese tourists to serve investigation and research. Further research can be expanded by studying more foreign tourists when the number of international visitors increases.
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CHAPTER 2
OVERVIEW OF RESEARCH PROBLEMS
Through the synthesis of studies on the competitive
capability of tourist destinations in the world shows:
1) Competitive capability is the ability to create added value, thereby improving the nation's prosperity and socio- (Ritchie & Crouch, 2000). economic development Competitive capability often combines the concept of marketing planning and competitive development strategy (Buhalis, 2000).
2) Competitive capability of a tourist site is its ability to provide better products and services compared to other locations based on tourist experiences (Dwyer & Kim, 2003). According to Enright & Newton (2005), the competitive capability of the destination will also create a series of values of product and service quality. According to Macchiavelli (2009), the competitive capability of tourist destinations is increasing the ability to attract tourists.
3) Competitive capability of tourism destinations is to enhance destination management efficiency (Armenski, 2011). According to Steven Pikea & Stephen J.Page (2014), the competitive capability of the destination is to promote the destination marketing capacity for sustainable development in the future.
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environmental factors,
4) So far, many tourism researchers have proven that the benefits from tourism are due to enhanced competitiveness of the destination (Ritchie & Crouch, 2003). Information collected about the destination's competitive competence is identified with natural resources (comparative advantage) and resource exploitation (competitive advantage). Crouch & Ritchie's model includes 5 main groups: factors to meet the needs; destination policy, planning and development; destination management; core resources and customer attraction factors; supporting factors and resources. At the same time, the model also determines the factors affecting the competitive capability of the destination including macro factors (world economy, terrorism, epidemics ...) and the micro environment (resources, infrastructure, branding, destination marketing, human resources for tourism ...) of the destination. Besides, natural resources, cultural diversity, historical sites, special events, etc affect the competitiveness of the destination. To develop and promote tourism destinations, it is necessary to create valuable tourism resources to enhance the competitive capability of the destination.
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Table 2.1 Summary of research papers on competitive capability and tourist destination
Source: Synthesized from research papers.
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Table 2.2 Factors affecting the Competitive capability of tourism destinations in Bac Lieu.
Source: Proposal through review.
Building a research framework: To collect descriptive and explanatory concepts about the competitive competence of the destination built on the previous experimental models and the current situation of the Bac Lieu tourist destination, to find out the factors influence the Competitive capability to the destination, see the relationship between the concepts in the model. At the same time determine the importance of factors affecting the competitive competence of tourist destinations in Bac Lieu.
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CONSTRUCTION OF RESEARCH FRAMEWORK
Source: Author's proposal Figure 2.1. Research framework
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CHAPTER 3: RESEARCH METHODOLOGY
3.1. THE METHOD OF DATA COLLECTION
- Collection of secondary data:
The thesis uses data on natural and socio-economic conditions of Bac Lieu province, annual reports and statistics of the Department of Culture, Sports and Tourism; statistics of the Provincial Statistical Office; reports, resolutions and statistics of the People's Committee of Bac Lieu province.
field of
Articles, workshop documents, related research works of domestic and foreign institutes and schools. Web sites related to tourism destination competitiveness the improvement.
- Primary data collection:
Primary data sources were collected through in-depth interviews with 30 experts among whom a group of 13 experts are cadres, leaders of departments, agencies and departments in Bac Lieu province, a group of 06 experts are leaders and managers of Bac Lieu University, Bac Lieu Economic and Technical College. A group of 11 experts are officers and managers of tourism, service, restaurants, hotels, and tourism establishments. The sample size for this thesis study is 450 observations.
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Table 3.1 Statistical table of number of observations to be collected at each interview site.
(Source: Department of Culture, Sports and Tourism of Bac Lieu, 2018)
In the study of competitive capability to destination, the author used convenient sampling method. For each group, we interview 1 representative. The interview took place when the number of observations groups stopped. 3.2 DATA ANALYSIS METHOD
The data analysis methods used in the study include: (i) Descriptive statistics, comparison method, synthesized
from the analytical results of the study.
(ii) Check Cronbach's Alpha to test the reliability of the
scale.
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(iii) Exploratory Factor Analysis (EFA) helps to reduce a
set K, turning observations into a set F (F (iv) Confirmatory Factor Analysis (CFA) to reduce and
group observed variables into newly aggregated factors,
these new factors will be named accordingly and will be
replaced the original observed variable. (v) Structural Equation Model (SEM) to test the proposed research model. CHAPTER 4: RESULTS AND DISCUSSION
4.1 CURRENT SITUATION ANALYSIS OF BAC LIEU
PROVINCE 4.1.1 Tourist situation According to statistics, the number of tourists coming to Bac
Lieu every year increases. From 2014 to 2018, Bac Lieu
including 195,000
welcomed about 6,600,000 visitors,
international visitors, an average increase of over 16 %/year.
Particularly in 2018, tourists reached about 1.8 million, an
increase of nearly 2 times compared to 2014 and ranked 7th out
of 13 provinces and cities in the Mekong Delta region. - Tourists Table 4.1 Number of visitors visiting Bac Lieu (Source: Department of Culture, Sports and Tourism of Bac Lieu, 2018) - Revenue from tourism industry
Table 4.2 Revenue from tourism industry in Bac Lieu (Source: Department of Culture, Sports and Tourism of Bac Lieu, 2018) 4.1.2 The situation of tourism business Currently, the travel companies have built a number of
tourism programs inside and outside the province, linking with a
number of travel companies outside the province to organize
visitors to Bac Lieu. Through practical research, domestic travel
activities have not developed strongly, the implementation of
package tours is limited, lack of high quality facilities. Travel
companies do not pay much attention to exploiting Bac Lieu bird
sanctuary, Lap Dien bird sanctuary, Bac Lieu longan orchard, sea
- Nha Mat, ... So, most of the above tourist destinations are
spontaneous, and construction investment into a real tourist
destination has not been carried out. Therefore, the study of
tourism routes of the province is very necessary, helping investors and managers to develop plans to develop into a really
attractive tourist route to attract domestic and foreign tourists. 4.1.3 Hotel system The whole province currently has 35 hotels, with 1,500
rooms, including 400 rooms of 3-4 star standard, including New
Palace hotels, Hunan eco-tourism area, Saigon Bac Lieu hotel,
hotels Tran Vinh. Besides, other hotels with small and medium
scale from 30 rooms to 50 rooms, mainly concentrated in the
inner city of Bac Lieu and Vinh Loi district. In general, the hotel
system in Bac Lieu has met the demand for quantity, but the
scale is still small, not linking the accommodation demand with
the entertainment needs of tourists. The service quality of
accommodation facilities is average, not meeting well the
requirements of guests. 4.1.4 Restaurant system The whole province currently has 50 restaurants, including 6
restaurants in the hotel and 44 independent restaurants managed
by a private business, with a capacity of 8,500 guests. In addition
to the number of restaurants registered for business by the above
business, Bac Lieu also has a network of restaurants with a small
scale of 30-300 guests/restaurant, selling dishes at all prices
depending on ability and needs of guest. In recent years, the
restaurant business has mainly concentrated in the city of Bac
Lieu, and has not paid attention to the coastal areas along
Highway 1A, has not invested in facilities here, so not meeting the number of tourists passing through the province. Therefore, it
is necessary to build a number of restaurants with modern
equipment along the National Highway 1A, to serve tourists. 4.1.5 Labor force and expertise in the tourism industry The total number of direct employees in the entire
tourism industry in 2018 is 519,000 employees, of whom
university degree accounts for 12%, intermediate: 13%,
elementary: 17%, the number that has not passed schools is
58%. In recent years, some staff in the industry have been
trained and retrained in tourism professional training courses,
but are still weak in tourism, not meeting both quantity and
quality according to industry standards. 4.1.6 Bac Lieu Tourism Product Cultural tourism of Bac Lieu can be considered as a
strength compared to other localities in the Mekong Delta
region with unique humanistic tourism resources, cultural
values from “Da Co Hoai Lang”, cultural space of 3 ethnic
groups: Kinh - Khmer - Chinese, “The Fop’ s House in Bac
Lieu”, Hung Vuong square, memorial area of late musician
Cao Van Lau, system of historical and cultural relics,
Festival tourism, Food culture ... Besides, there is also
ecotourism to visit the system of bird sanctuary, stork
sanctuary, longan orchard tourism, tourism associated with
mangrove forests, agro-fishery ecology, tourism combined
with wind power. However, the current situation of this area has not been invested synchronously to develop ecotourism
and community tourism as its inherent advantages. 4.2 ANALYSIS OF THE FACTORS AFFECTING THE
EXPERIENCES TO BAC LIEU TOURISM 4.2.1 Verification Cronbach's Alpha total variable correlation Through testing the reliability of the preliminary scale, it
shows that there are 61 observed variables under 13
concepts, of which a total of 3 observed variables have
coefficient
unsatisfactory
(correlation coefficient total variable <0.3), 13 research
concepts belonging to research model all have the lowest
guaranteed Cronbach's Alpha value of 0.710; highest is 0.929
(> 0.6). Thus, we can say that the scale content of the
concepts is quite good, reliable to use for research,
satisfactory observational variables will be included for
exploratory factor analysis (EFA) to find out unsuitable
observed variables and again test the scale in more detail. 4.2.2 Exploratory Factor Analysis (EFA) After analyzing Exploratory Factor Analysis (EFA) of the
independent factor scale, the number of extracted factors is
13, corresponding to 13 research concepts of the thesis, with
54 observed variables included (EFA) analysis, the results
have 2 observed variables (NNL3, NCKDL1) with factor
load factor on the factor it measures unsatisfactory, so we
remove it, the rest 52 observed variables are satisfactory after Analyzing the Exploratory Factor Analysis (EFA), the
observed variables will be included in the (CFA) analysis to
continue testing the values of the scale. 4.2.3 Confirmation Factor Analysis (CFA) (CFA) scale of factor analysis
the competitive capability of the
tourist Confirmation
determinants of
destinations in Bac Lieu The analytical results show: The model has 1197 degrees of freedom - The model is appropriate for market data, because: + GFI = 0.867 (> 0.8); + TLI = 0.955; CFI = 0.959 (> 0.9); + RMSEA = 0.035; + CMIN / df = 1,548 (<2). - The normalized weights are greater than 0.5 and the
non-normalized weights are statistically significant (p-value)
at 1%, so the concepts reach convergent value. - The model is suitable with market data and the
correlation coefficients between groups are all less than 1
(there is no correlation between observed variables), thus
achieving indirection. - Correlation coefficient between the concepts is less than
1 and has statistical significance (p-value) at 1%, so these
concepts reach discriminant value. 4.2.4 Structural Equation Model (SEM) 4.2.4.1 Evaluate the suitability of theoretical model by
Structural Equation Model (SEM) The analytical results show: - The model has 1034 degrees of freedom (df = 1034). - The model is suitable for tense data, because: + GFI = 0.868 (> 0.8); TLI = 0.954 (> 0.9); and CFI = 0.958 (> 0.9); + RMSEA = 0.038 (<0.08); + CMIN / df = 1,654 (<2). Source: Calculation results from a direct survey of 450 visitors in Bac Lieu in 2018 Figure 4.1 Results of testing research model by SEM Table 4.3 Value estimation relationship model in the analysis
of SEM Source: Calculation results from a direct survey of 450 visitors in Bac Lieu in 2018 Thus, the results of testing the research model by SEM
show that: Between the component concepts, there is a
significant correlation with each other, namely: - Destination marketing factors (0.196), destination
management (0.171), and tourist attraction factors (0.167)
have a direct positive impact on the competitive capability of
tourist destinations in Bac Lieu. - Product development (0.337), tourist demand (0.228),
branding (0.155) have a direct positive impact on destination
marketing, and have indirectly positive effects next to
competitive capability of the tourist destination in Bac Lieu. - The destination's natural attractiveness (0.358),
destination event (0.34) have a direct positive effect on tourist attraction, and indirectly positive next to competitive
capability of the tourist destination in Bac Lieu. - Factors of infrastructure (0.593), tourism business
impact on destination
(0.211) have a direct positive
management, and have an indirect positive impact on the
competitive capability of the tourist destinations in Bac Lieu. 4.2.4.2 Evaluate the reliability of the estimates in the
model by Boostrap method Using Boostrap method to test the reliability of the
estimates in the research model, with the number of repeated
samples is N = 450 times. The Boostrap test results show that
there is a bias (CR) between the estimates, but the absolute
value of these biases is very small, both less than or equal to
2, so we conclude that the estimates in the model can be
trusted. According to the test results, the accepted research hypotheses include: - Hypothesis H1: The tourist demand factor has a positive
impact on destination marketing at the 1% level, the research
hypothesis is accepted. - Hypothesis H2: Product development factor has a
the 1% positive
impact on destination marketing at
significance level, and the research hypothesis is accepted. - Hypothesis H3: Brand building factors have a positive
impact on destination marketing at the 1% significance level,
and the research hypothesis is accepted. - Hypothesis H4: Natural attraction factor affecting
tourist attraction in the same direction at the 1% level, the
research hypothesis is accepted. - Hypothesis H6: Factor of destination events having a
positive impact on tourist attraction at the 1% level, the
research hypothesis is accepted. - Hypothesis H7: The factor of tourism business has a
positive impact on destination management at the 1%
significance level, the research hypothesis is accepted. - Hypothesis H8: Infrastructure factors affecting the same
direction to destination management at the significance level
of 1%, the research hypothesis is accepted. - Hypothesis H10: The destination marketing factor has a
positive impact on the improvement of the Competitive
capability of the tourist destination at the 1% level, the
research hypothesis is accepted. - Hypothesis H11: The factor that attracts tourists has a
positive impact on enhancing the Competitive capability of
the tourist destination at the significance level of 1%, the
research hypothesis is accepted. - Hypothesis H12: Destination management factors
positively impact on enhancing the Competitive capability of tourism destinations at the significance level of 1%, the
research hypothesis is accepted. Two scales: Historical and cultural attraction of Bac Lieu
tourist destination (H5) and human resources for tourism
(H9) are excluded from the model, because these two factors
have little impact on the competitive competence Bac Lieu
tourist destination according to traveler appraising. In summary, from the above analysis shows, the analysis
model of factors affecting to enhance the competitive
capability of tourism destinations in Bac Lieu has the
following factors: Tourism demand, product development,
branding has a positive impact on destination marketing.
Natural attraction, destination events have a positive impact
tourist attraction. Tourism business activities and
on
impact on destination
infrastructure have a positive
management. Factors such as destination marketing, tourist
attraction, destination management continue to have a
positive impact on the competitive competence of the tourist
destination in Bac Lieu, which is suitable for reality. CHAPTER 5: ADMINISTRATION IMPLICATION,
CONCLUSION AND RECOMMENDATION 5.1 ADMINISTRATION IMPLICATIONS From research results, it can be seen that the concept of
composition has a significant correlation with each other and
achieves discriminant validity. Based on the above bases, the author proposes some
the competitive
to improve implications
administration
capability of tourism destinations in Bac Lieu. - It is necessary to strengthen research to create special
products of the destination; the destination's rapid and varied
product development; have tourism development planning to
build new products; adopt policies to promote the development
of tourism products, and at the same time improve the quality
of service to have excellent tourism products. - The Bac Lieu tourism brand is known through the mass
media, from which local people consciously build the brand,
on that basis, tourists appreciate the Bac Lieu tourism brand. - Tourist demand: Bac Lieu should promote as a safe and
reliable destination, the first choice to travel; Tourists want to
explore Bac Lieu culture and satisfy tourist destinations in Bac
Lieu. - It is necessary to increase the attraction of tourist types of
longan and orchards to attract tourists; Typical types of animal
ecotourism such as Bac Lieu Bird Sanctuary, Lap Dien Bird Sanctuary, and finally marine ecotourism and eating and
drinking attract tourists. - It is necessary to promote festival programs; sports
events; conference events; Attractive cultural events that
attract tourists. - It is necessary to further improve the quality of
electricity, water, communication and wifi systems operating
effectively; completing the smooth road traffic system; fast
and convenient financial and banking services. - It is advisory to increase the variety of shopping items in
destinations; next, the restaurant actively researched and
processed many delicious dishes; there should be diversified
means of transport to help tourists travel easily; and policies to
attract hotel construction in tourist destinations.
5.2 CONCLUSION factors affecting - Research on improving the Competitive capability of
tourism destinations in Bac Lieu province is necessary,
contributing to the socio-economic development of the
locality. The goal of the study is to develop a theoretical model
and experiment on
the competitive
competence of tourist destinations in Bac Lieu. In addition, the
study also assesses the current status of tourism development
in the province in terms of natural conditions, tourism
resources, tourist needs, infrastructure, human resources,
tourism business activities, etc. in order to propose solutions to
improve the competitiveness of tourism in the province. - The thesis on improving the competitive capability of
Bac Lieu tourist destination is really meaningful in both theory
and practice, in order to exploit tourism resources in a long-
term and effective manner; at the same time contribute to
affirm the position of the Bac Lieu tourist destination in the
Mekong Delta region and the country. From the results of
analyzing the current situation of the competitive capability of
the tourist destination in Bac Lieu by secondary data,
combined with the results of qualitative and quantitative
analysis as well as the factors affecting the competitive
capability of the tourist destination in Bac Lieu, there are
overall, we can draw some of the following contents: development, branding, product - Developed a theoretical research framework with 11
standards and 48 criteria for evaluating the competitive
capability of Bac Lieu tourist destinations, and at the same
time established 10 factors affecting the competitive capability
of Bac Lieu tourist destinations such as: Demand for tourists
tourism,
destination
marketing, natural attraction, events of Bac Lieu tourist
destination,
tourism business,
tourist attraction factors,
infrastructure at destination, destination management. the Bac Lieu - Analyzing descriptive statistics; the average value of the
tourist
competitive capability scales of
destination is mostly average, according to the assessment of
450 tourists. This is not a high score, requiring Bac Lieu to focus all resources to improve the competitive capability in the
next time. - Improving the competitive capability of tourism
destinations in Bac Lieu is the target of all tourist destinations
that want to succeed and affirm their competitive position in
the tourism market. Therefore, improving the competitive
capability of tourism destinations in Bac Lieu is one of the
orientations suitable to the goals of managers and tourism
businesses in Bac Lieu province.
5.3. RECOMMENDATION
5.3.1 For the People's Council of Bac Lieu province It’s time to suggest the People's Council to consider for the
policy for the Provincial People's Committee to develop the
tourism action program 2021 and submit to the Provincial
People's Council for promulgation a Resolution on policies to
encourage tourism development in the province in the period
of 2021-2026. On that basis, there are mechanisms and
policies to favor, invest and develop tourism in Bac Lieu
province.
5.3.2 For the People's Committee of Bac Lieu province - It is high time to propose the People's Committee of Bac
Lieu province to consider and accelerate the master plan on
tourism of Bac Lieu to 2030; to approve policies to support
tourist resorts, so that Bac Lieu will have more new tourism
products. - It is necessary to study and promulgate mechanisms and
policies to support and encourage households and tourism
business establishments, to improve the quality of tourism
services. Since then, people have a sense of branding so that
tourists will appreciate the Bac Lieu tourism brand as a
reliable destination.
5.3.3 For the Department of Culture, Sports and Tourism - It is important to focus on directing and mobilizing all
resources for investment and development of tourism in Bac
Lieu province; issue state management regulations on tourism;
manage tourist destinations, making Bac Lieu a safe and
secure destination for tourists. - It is advisory to coordinate with other departments,
agencies, organizations, tourism businesses and localities to
survey and design reasonable tourist routes and tourism
programs, to have more types of tourism rich to attract visitors.
5.3.4 For Tourism businesses - It is necessary to strictly manage the destination of all
kinds of services, service fees to serve tourists; Raise the sense
of service in business. Develop and diversify shopping
products to serve tourists. - It is necessary to promote market research, promote the
image, build the brand of Bac Lieu tourist destination in order
to improve the competitive capability of tourist destinations in
Bac Lieu province.14
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