intTypePromotion=1
ADSENSE

SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES

Chia sẻ: Hoàng Dung | Ngày: | Loại File: PDF | Số trang:274

52
lượt xem
11
download
 
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

Campaign Execution (Model Deployment): Once the model is ready, the next step is to deploy the model in the current campaign. The model is applied to rank all potential customers by the predicted probability of belonging to the class initiating the contact. Only the top x% of the ranked list will receive the promotion (if the majority of potential customers are contacted, then direct marketing would not differ much from mass marketing). The selection of an optimal x, i.e. the x that produces the highest net profit, depends on the (predicted) performance of the model. In addition, if...

Chủ đề:
Lưu

Nội dung Text: SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES

ADSENSE

CÓ THỂ BẠN MUỐN DOWNLOAD

 

Đồng bộ tài khoản
2=>2