TOURISM STRATEGY
of TURKEY – 2023
A BRİEF SUMMARY
MINISTRY OF CULTURE & TOURISM
ANKARA, 2007
(Ass.Prof.) Dipl. Ing. Dr. Techn. M.E. SOMER
Yeni Yuzyil University
Yeni Dogan Mahallesi Yilanli Ayazma Caddesi, No: 26
34010, Zeytinburnu, ISTANBUL
http://www.yeniyuzyil.edu.tr
(Ass.Prof.) Dipl. Ing. Dr. Techn. M.E. SOMER / Yeni Yüzyıl University
TOURİSM STRATEGY OF TURKEY 2023
TURKISH TOURİSM TOWARD NEW HORİZONS_VİSİON
With the adoption of sustainable tourism approach
tourism and travel industry will be brought to a leading
position for leveraging rates of employment and
regional development and it will be ensured that
Turkey becomes a world brand in tourism and a major
destination in the list of the top five countries receiving
the highest number of tourist and highest tourism
revenues by 2023.
(Ass.Prof.) Dipl. Ing. Dr. Techn. M.E. SOMER / Yeni Yüzyıl University
(Ass.Prof.) Dipl. Ing. Dr. Techn. M.E. SOMER / Yeni Yüzyıl University
TOURİSM STRATEGY OF TURKEY 2023
(Ass.Prof.) Dipl. Ing. Dr. Techn. M.E. SOMER / Yeni Yüzyıl University
TOURİSM STRATEGY OF TURKEY 2023
•Eliminating the interregional differences in levels of development
•Creation of regional tourism brands rather than relying upon cheaper products
•Sustainable perspectives and high quality, viable environments
•Supporting the social and economic objectives of central government with tourism development and sustainable environmental policies
•International cooperation
•Harmonizing sectoral development policies with national development schemes
•To closely trace global trends and demands and build up plans and conduct practices accordingly
•Multi-functional approach, by focusing on destinations
•Diversifying tourism products based on tourist profile
•Promoting eco-, plateau- and agricultural tourism
•Effective domestic, international promotions and marketing efforts
•Tourism specific to region or locality, tourism cities with focus on alternative tourism (health, thermal, golf, winter
sports, nature trips and etc.), capable of offering an ample variety of tourism facilities, along with such utilities as health, education and etc.,
•Tourism as an effective tool for development of backward regions and disadvantaged groups
•Active involvement of private sector enterprises in tourism infrastructure and transportation projects,
•Mechanisms in which central and local government and civil actors can collaborate and cooperate in decision-making processes concerning
tourism,
•To ensure coordination between central and local governments, managerial organization and financing, integral planning approaches
•Labour quality to enforce the effective operation and a sector specific certification system
•Infrastructure related and environmental problems occurring at locations where tourism activities get denser be solved with joint
efforts and contribution of local governments and private sector enterprises,
•Providing extraordinary accommodation facilities by conserving the regional architectural assets
ACTIONS TO REALISE THE VISION
(Ass.Prof.) Dipl. Ing. Dr. Techn. M.E. SOMER / Yeni Yüzyıl University
TOURİSM STRATEGY OF TURKEY 2023
01. PLANNING
02. INVESTMENT
03. ORGANIZATION
04. DOMESTIC TOURISM
05. RESEARCH AND DEVELOPMENT
06. TRANSPORTATION AND INFRASTRUCTURE STRATEGY
07. MARKETING AND PROMOTION
08. EDUCATIONAL STRATEGY
09. STRATEGY OF SERVICE QUALITY
10. STRATEGY OF CITY BRANDING
11. STRATEGY OF TOURISM DIVERSIFICATION
12. REGIONS TO HOST REHABILITATION EFFORTS
13. TOURISM DEVELOPMENT ZONES
14. TOURISM DEVELOPMENT CORRİDORS
15. TOURISM CITIES
16. ECOTOURISM ZONES
STRATEGY TOPİCS