Voluntary corporate social responsibility (VCSR) – an entrepreneur’s perspective (with special reference to business units in Bangalore, India)

This paper attempts for a randomized trial of empirically investigating 50 SMEs in and around Bangalore, India and hypothetically reveals that most of them are not keen in associating with ongoing Government sponsored development programs, rather are interested in the formation of clusters to take up VCSR programs, agreeable for 1% to 2% of their net profit contributions, welcome the involvement of local NGOs and other consulting organizations for improved impact of VCSR and so on.