Winning the Battle for Market Leadership

ValueSpace—we hold it in utmost admiration. ValueSpace—it is to us the be-all and the end-all of all business activity, the only purpose of all organizations, all business enterprises. It is the only justifiable goal of all reengineering, organizational renewal, entrepreneurship, and corporate innovation. And it is the only path for sustained growth, for winning the battle for market leadership. It is the space where true market value is created—for shareholders, for employees, and most of all, for customers....