Marketing Management
Change is occurring at an accelerating rate; today is not like yesterday, and tomorrow
will be different from today. Continuing today’s strategy is risky; so is turning
to a new strategy. Therefore, tomorrow’s successful companies will have to heed three
certainties: Global forces will continue to affect everyone’s business and personal life. Technology will continue to advance and amaze us. There will be a continuing push toward deregulation of the economic sector.