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Doctoral thesis summary Business Administration: Factors affecting the intention and decision to use bank cards: research and practice in Viet Nam

The objective of this study is to explore the factors that influence Vietnamese consumers' intention and decision to use bank cards. From there, propose appropriate policy implications for each consumer stimulating product for customers to use bank card products and services.

trinhthamhodang1217
14/01/2021

Doctoral thesis summary

Doctoral thesis summary Business Administration

Business Administration

Factors affecting the intention

Decision to use bank cards

Bank cards

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