Ms. Connie Pet Connie’s Pet Stores, Inc. INTERVIEW ORGANIZER
OPENING STATEMENT:
Thank you for taking time to speak with us today. Corporately, Procter & Gamble is investigating the potential of expanding our customer base beyond the retailing channels with which we have traditionally done business. We think this idea might have merit due to the explosion of our business in retail channels outside the grocery industry within the last 10 years. Ten years ago 97% of our business was done with traditional grocery retailers; now less than 50% is. With the increasing trend toward onestop shopping convenience, we believe there might be an opportunity to replicate this business trend elsewhere. As part of the initial factfinding stage of our project, we are meeting with key leaders in what P&G considers to be a variety of "nontraditional" retailing channels. We realize that your company is a leader in the pet supply industry, so we'd like your input before we move forward with the development of an industry plan.
What we'd like to do today is ask you a few questions. Whatever you say will be held in the strictest confidence and will only be used internally. I will be taking notes to be sure I capture everything you have to say.
1. What are your short term goals (12 years) as a corporation? Growth financing?
Barriers to reaching your short term goals?
How will you get there?
How will you measure success? How does that translate to how you measure performance of employees?
2. What are your long term goals (35 years) as a corporation?
Barriers to reaching your long term goals?
How will you get there?
3. How are you leveraging technology to drive your business?
4. Who is your target customer?
What plans do you have to attract him/her?
Plans to attract the female customer? Older customer? Ethnic?
5. Who do you feel your biggest competition is?
What are your plans to combat that?
Do you anticipate your competition changing in the future?
6. What do you see are the key issues for the Pet Supply industry in the next 3 5 years?
7. How do you measure store performance?
8. What type of distribution system do you use?
How do you receive product? # DC”s: How do you distribute product to the stores?
9. Who is your preferred vendor and why? Does the preferred vendor differ when it comes to distribution systems?
10. What are the 12 big things P&G could do that would build AutoZone’s business?
CLOSING STATEMENT: I believe that there are a few potential business opportunities between our two
companies based on what you’ve told me. I'd like to get more detail about what you’ve told me in addition to scheduling a followup meeting to pursue those options. We’d like to speak to ________________________. Can you let those people know that I will be contacting them? OR
Based on what you’ve told me it appears that our companies are focused on very different things at this point in time. I appreciate the time you’ve given me and will plan to contact you in a year to see if anything has changed with either of our two organizations.
