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Lectures Marketing management: Chapter 3 - ThS. Nguyễn Tiến Dũng

Lectures "Marketing management - Chapter 3: Collecting information and forecasting demand" provides students with the knowledge: Components of a modern marketing, information system, internal records, marketing intelligence, analyzing the macroenvironment, forecasting and demand measurement. Invite you to refer to the disclosures.

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26/01/2016
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