Using of user micro-segmentation and human resource management for supply chains approaches to study prospective target audiences

Supply chain management can enable economies and companies to overcome disruptions and continually transform them to meet the changing needs and expectations of its customers, shareholders and other stakeholders. Therefore, the objective of this study was to investigate the influence of strategic human resource managing on supply chain resilience in manufacturing firms in Russia. The employed population is more considered to be economically active. Possibilities of consumption of this layer of the population are caused by a tendency of development of theories and practices about a society of consumption.