The subject of creativity in public relations is something of an enigma. Ask
any client or senior manager what key skills are required by a PR practitioner
and they will invariably include the ability to be creative and to add
the creative dimension to their work.
In the UK, public relations practitioners work in an industry with
millions of pounds spent by organizations and clients to pay them to be
creative and practise creativity.
Visit www.addyawards.com. You will be directed to the competition site to register as an entrant. Review the category list to find where your work should compete, and follow the simple drop down menus to enter your information. Make sure you credit the members of your creative team, so that they will be recognized properly in press releases and other AAF winner publications. Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the ADDY show.
Local deadline information is available from your local AAF Chapter.
It is argued that the theory of situated cognition together with dynamic systems theory can explain
the core of artistic practice and aesthetic experience, and furthermore paves the way for an account
of how artist and audience can meet via the artist’s work. The production and consumption of art
is an embodied practice, ﬁrmly based in perception and action, and supported by features of the
local, agent-centered and global, socio-cultural contexts.
The Creative Grammar Practice section provides an opportunity for a deeper and more meaningful acquaintance with these items, always in an extended context, and always with an element of individual creativity. Each of these two sections is self-standing: if your students are already familiar with a particular item, you can go straight to the Creative Grammar Practice stage.
The teacher can provide optimal conditions for awareness raising, but only the learner can "discover" the grammar. This is why we refer to this first stage as Discovery. Typical discovery processes include induction1 where learners are given some language data (such as examples of the target grammar item in context) and are then encouraged to work out the rules themselves.
All work entered in the ADDY competition must have first appeared in the media between January 1 and December 31, 2012. With the exceptions of Public Service Advertising, Advertising for the Arts, and Advertising Industry Self Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business (excluding student entries). Entries must be submitted in the CBSA, DMA or MSA of the entrant (as defined by Arbitron or Nielsen for your local market).
Research on creativity tends to stress the importance of context-free
thought, the content of which is independent of what is present to the
senses of the agent. Indeed, the capacity to disregard what is real and turn
towards the imaginary is essential for creativity. Yet, this does not entail that
creativity in general, as an activity, is independent of the context in which
it occurs (Brinck 1999).
We should support projects that improve the efficiency and productivity of public media
operations. Initiatives that help stations raise more money, reduce overhead and
operating costs, and attain operating scale will increase the effectiveness, sustainability,
and impact of stations whether funding is reduced or increased.
In this context of uncertainty, the Three Ds are more important than ever: Dialogue is at
the core of station impact.
Importantly, although some general rules are emerging,
these do not always apply. Macro factors such as industry
and brand status will play a role, but media planners will
also need to consider micro factors such as creative
strength, web site context and frequency effects. There will
be no standard template for campaign planning against a
speciﬁc objective. An awareness campaign which just
employs billboards and wallpapers will likely drive
awareness, but the potential negative repercussions on
other brand metrics will need to be considered.