MINISTRY OF INDUSTRY AND TRADE
COLLEGE OF COMMERCE
DEPARTMENT OF ENGLISH
INTERNSHIP REPORT
USING ENGLISH IN THE FIELD OF E-COMMERCE TO
WRITE CONTENT THROUGH SOCIAL MEDIA PLATFORMS
AT 3FAST VN COMPANY
Supervisor at the college : LE NGUYEN KIM OANH
Supervisor at the corporate : PHAN THI Y THUAN
Student : DOAN THI XUAN TRINH
Class : 16TM5.1
Danang, December 15th 2024
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ACKNOWLEDGEMENTS
To complete this internship report, I would first like to thank the Board of Directors
of the College of Commerce and the Teachers/Teachers of the Faculty of Foreign
Languages for giving me the opportunity to participate in the internship in the
environment I want. The internship time has helped me understand many new things in
the profession and learn more useful knowledge to help me in my future jobs.
I would like to express my sincere thanks to 3FAST VN Co., Ltd - where I have had
the opportunity to intern for the past 12 weeks. I would like to express my gratitude to the
Board of Directors and colleagues has created a favorable environment and conditions for
her to be exposed and learn about reality during her internship at the company. During
the internship process, I had many valuable experiences as a real salesperson in the
information technology industry, helping me understand the industry better. They have
always supported me from the beginning of the company, solved some problems related
to the internship, helped me orient, gave frank advice to help me complete the internship
and this report is the best.
I am extremely grateful to Mrs. Le Nguyen Kim Oanh - she has dedicatedly guided
and conveyed valuable knowledge and experience to me during the process of learning
and making internship reports.
In particular, I would like to thank Ms. Phan Thi Y Thuan at 3FAST VN Company -
who wholeheartedly helped, supported, instructed and created the most favourable
conditions for me during the internship. Thanks to the dedicated instructions of Ms.
Thieu Thi Duyen, I have learned a lot of practical knowledge, professional skills and
valuable experience.
The dedicated support, help and guidance of Mrs. Le Nguyen Kim Oanh and Ms.
Thieu Thi Duyen helped me excellently complete the assigned tasks and learn many
useful lessons for myself.
I hope to continue to cooperate and learn from you in the future
Danang, December 15th , 2024
Student
Doan Thi Xuan Trinh
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i
LIST OF TABLES
Number of tables
Name of table
Page
Table 1
Statement Of Financial
Position
Page 14
Table 2
Report On Business
Results
Page 16
Table 3
Cash Flow Statement
Page 17
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ii
LIST OF FIGURES
Number of figures
Name of figures
Page
Figure 1
The popularity of Content
Marketing in 2021
Page 2
Figure 2
Cosmetics Market in
Southeast Asia
Page 9
Fugure 3
3FAST VN CO., LTD
Logo
Page 11
Figure 4
3FAST VN OFFICE
Page 11
Figure 5
Promote products on
Tiktok
Page 19
Figure 6
KOLs promote products
Page 19
Figure 7
Products reviewed by
users and experts
Page 22
Figure 8
Target customer of the
products
Page 24
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iii
TABLE OF CONTENTS
ACKNOWLEDGEMENTS
LIST OF TABLES ......................................................................................................................... i
LIST OF FIGURES ...................................................................................................................... ii
TABLE OF CONTENTS ............................................................................................................ iii
CHAPTER I: OVERVIEW OF CONTENT MARKETING ................................................... 1
1.1 Content Marketing for E - commerce .......................................................................... 1
1.1.1 Definition and overview of content marketing........................................................ 1
a. Definition of Content Marketing ...................................................................................... 1
b. Role of Content Marketing .............................................................................................. 1
1.1.2 Key elements of effective Content Marketing strategies ......................................... 2
a. Content creation ............................................................................................................... 2
b. Distribution ...................................................................................................................... 2
c. Analysis ............................................................................................................................ 4
1.1.3 Consumer behaviour and demand for Content Marketing .................................... 6
a. Target customers .............................................................................................................. 6
b. How to approach information .......................................................................................... 6
c. The impact of Content Marketing .................................................................................... 8
1.2 Cosmetics industry in Southeast Asia: ......................................................................... 9
1.2.1 Market Analysis........................................................................................................ 9
1.2.2 Main consumers in the cosmetics industry in Vietnam, Indonesia, Malaysia,
Cambodia. ............................................................................................................................. 10
1.3 The internship missions. .............................................................................................. 10
1.3.1 Using English to analyze existing Content Marketing strategies used by
successful cosmetics brands in Southeast Asia ................................................................... 10
1.3.2 Using English to create and distribute content marketing in social media ......... 10
CHAPTER II: USING ENGLISH IN THE FIELD OF E-COMMERCE TO WRITE
CONTENT THROUGH SOCIAL MEDIA PLATFORMS AT 3FAST VN COMPANY ... 11
2.1 Overview of 3FAST VN COMPANY ......................................................................... 11
2.1.1 General introduction of 3FAST ............................................................................ 11
a. The process of information and development ................................................................ 12
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