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MINISTRY OF INDUSTRY AND TRADE
COLLEGE OF COMMERCE
DEPARTMENT OF ENGLISH
INTERSHIP REPORT
USING ENGLISH TO CREATE ADVERTISING
CONTENT ON SOCIAL MEDIA PLATFORMS AT VMO
Supervisor at the college : LE NGUYEN KIM OANH
Supervisor at the corporate : DOAN VAN KHOA
Student : DO NGUYEN ANH THU
Class : 16TM5.1
Da nang, December , 2024
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ACKNOWLEDGEMENTS
First of all, I would like to sincerely thank all the teachers who have guided
and taught me for 3 years at the College of Commerce. Especially the teachers
of the Foreign Language Department - the teachers who directly imparted useful
knowledge so that I could write this graduation report.
Next, I would like to especially thank Mr. Doan Van Khoa and the brothers
and sisters in the marketing department of Vina Marketing Online Joint Stock
Company for their enthusiastic guidance and help so that I could complete this
report.
However, due to limited time, my own qualifications and skills are still
limited, so my graduation report is certainly not without limitations and
shortcomings. I look forward to receiving further guidance and supplementation
from the teachers.
I sincerely thank you!
Da Nang, december,2024
Anh Thu
Do Nguyen Anh Thu
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TABLE OF CONTENT
ACKNOWLEDGMENT ................................................................................... i
TABLE OF CONTENT ................................................................................... 2
CHAPTER I: GENERAL THEORETICAL BASIS FOR DEVELOPING
ONLINE MARKETING ACTIVITIES ............................... 1
1.1 Marketing Overview ........................................................................ 1
1.1.1 Concept of Marketing ...................................................................... 1
1.1.1 Role and function of Marketing ....................................................... 1
1.2 Overview of online marketing communication ...................................... 2
1.2.1 Concept of online marketing communication ................................... 2
1.2.2.Role and function of online marketing communication.................... 2
1.3 Forms of online marketing communication ........................................... 3
1.3.1 Website .............................................................................................. 3
1.3.2 Email marketing ................................................................................ 3
1.3.3 Social media marketing ..................................................................... 5
1.3.4 Search engine marketing ................................................................... 5
1.4 Internship tasks ....................................................................................... 6
CHAPTER II: Using English in creating advertising content at
VMO ............................................................................... 7
2.1 General introduction about the company ........................................ 7
2.1.1 General introduction about Vina Marketing Online
Joint Stock Company ........................................................................ 7
2.1.2 Company's management structure ..................................................... 8
2.1.3 Business performance results .................................................... 10
2.2 Use in creating advertising content at VMO ................................... 12
2.3 Evaluation of Using English in write content marketing at VMO… 17
CHAPTER III: PERSONAL EXPERIENCE ACQUIRED THROUGH
INTERNSHIP .......................................................................................... 18
3.1Similarities and differences between theory and practice............................ 18
3.2Personal experience acquired through internship ....................................... 18
3.3Suggestions for the company and the college .............................................. 19
3.3.1 For the company ..................................................................................... 19
3.3.2 For the college ........................................................................................ 20
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CHAPTER I: GENERAL THEORETICAL BASIS FOR DEVELOPING
ONLINE MARKETING ACTIVITIES
1.1 Marketing Overview
1.1.1 Concept of Marketing
Marketing activities have existed since ancient times, they have existed and are
closely linked to the history of cultural production. Closely linked to commodity
production is a system of objective economic laws, which play a regulatory and
governing role in all socio-economic relations between producers, as well as between
them and customers and finally consumers.
To better understand the marketing concepts that will be cited below, it is
necessary to first study some core concepts: needs, desires, demands, products, goods,
transaction markets, and customer satisfaction.
And here are some marketing concepts:
According to Philip Kotler: "Marketing is human activity aimed at satisfying
needs and desires through the exchange process". This is a definition that fully
represents the content of marketing. It is a synthesis of all two-way exchange activities
between customers and marketers to understand and meet the needs of customers.
In summary, with the above marketing concepts, it is possible to generalize and
understand that this is a term that refers to activities in organizations. The difference is
not only in the level of detail but also in the content that the concept contains. But
everyone recognizes that Marketing was born to effectively support commercial
activities, sales and product consumption.
1.1.2 Role and function of Marketing
a.Role of Marketing
- Marketing plays an important role in business management. Marketing helps
businesses create and retain customers. In addition, Marketing also guides, directs
and coordinates business activities of the business in a smooth manner. Thanks to
Marketing, businesses can establish trust, stimulate curiosity, identify real
customers to satisfy their needs to the maximum.
Today, Marketing is one of the tools that help businesses build their brands in the
market. Marketing has become one of the very effective competitive weapons.
b,Function of Marketing
- Marketing reflects a basic function of business, like the production-finance-
human resources functions. These functions are all essential parts of the organization.
In terms of the organization of a business, the basic function of marketing is to create
customers for the business, just like production creates products. From there,
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