MicroEconomic

Lecturer: LƯƠNG MỸ THÙY DƯƠNG

MicroEconomic

Topic 1: Economic concept and Economic systems Topic 2: The Market Forces of Supply and Demand Topic 3: The Theory of Consumer Choice Topic 4: The Costs of Production Topic 5: Firms in Competitive Markets Topic 6: Monopoly Topic 7: Monopolistic Competition and Oligopoly

© McGraw-Hill Book Company Australia, 1999

PPS t/a Economics for Business 2/e 1-2

REFERENCE BOOKS

1-Economics for Business – Lan Fraser – John

Glonea – Simon Fraser.

2-Economics – Paul A. Samuelson and William D.

Nordhaus.

3-Kinh tế Vi mô - Trường Đại học Công nghiệp

TP.HCM

4-Kinh tế Vi mô - Trường Đại học Kinh tế TP.HCM. 5-Nguyên lý kinh tế học – David Begg.

Economic Concepts

Topic Plan

• Economic concept. • Basic Economic Problems. • Economic Systems.

What is Economics ?

Economics

Is the study of how societies use scarce resources to produce valuable commodities and distribute them among different people.

Scarcity

• Resources are scarce in relation to the

unlimited needs and wants of consumers.

Resources

• Also called Factors of Production • All inputs which are used in the production

and distribution of goods and services.

Types of Resources

1. LAND : All natural endowments. Examples- soils, crops, minerals 2. LABOUR : Physical and mental work of people. Examples- teachers

Types of Resources

3. CAPITAL : Any good used to produce others. Examples- Factories, machinery

4. ENTERPRISE : Management of the other three factors of

production.

Examples- Business managers

Characteristics of Resources

• Scarce • Have alternative uses • Quantity of a resource varies • Quality of a resource varies

Needs and Wants

Needs: goods/services essential for survival. Wants: goods/services desired by

consumers. Characteristics: • Unlimited • Recurrent • Complementary • Changeable

Satisfying Needs and Wants

Production Distribution Consumption

Production Possibility Theory

• A simplified economic model which portrays

scarcity, choice and opportunity cost.

The Static Production Possibility Frontier • Analyses the economy at a fixed point in time • Is based on the following assumptions: – There is a fixed quantity of resources – The economy only produces 2 products – Resources can be used interchangeably – All resources within the economy are used – Resources are used at maximum efficiency

An example of the Static PPF model

Production Possibility Schedule

D

C

E 400

A Tractors 0 VCRs

B 100 200 300 800 600 400 200 0

The PPF Graph

PPF

400-

E

300-

D

200-

s r o t c a r T

C

100-

B

200

400

800

600 Video Recorders

A

Maximum Output Levels

• The PPF shows the maximum output of the

economy.

• If the economy devoted all of its resources to the production of VCRs it is able to produce 800 (+ zero tractors) - Production Possibility A.

• Alternatively, if the economy chooses Production Possibility C it is able to produce 200 tractors and 400 VCRs.

Opportunity Cost

The sacrifice in choosing to satisfy one need or want rather than another (the alternative forgone).

Opportunity Costs

• The PPF shows that to produce more of one product means producing less of another.

• Opportunity costs of production can be

measured eg if the economy moves from point C to D (along the PPF) it will produce an extra 100 tractors BUT 200 VCR’s must be sacrificed.

• Hence the opportunity cost is 200 VCR’s.

Points Outside the Static PPF

• Points outside the PPF (eg X) are not

A

possible using existing technology and resources.

.X

PPF

B

Points Inside the Static PPF

PPF

A

• At point Y, the economy is satisfying fewer needs and wants than is possible.

• This is due to:

. Y

– Resources not being fully employed and/or – Resources not being

B

used in the most efficient way.

The Dynamic PPF Model

• This model differs from the static PPF in that it incorporates changes over time.

• It demonstrates the effect of changes in the

quantity and quality of productive resources eg new resource discoveries, improvements in technology.

• Changes in the quantity and/or quality of

resources will SHIFT the PPF.

Dynamic PPF

• When the

A

B

quality/quantity of resources increases (decreases), the economy can produce more (less) of both products and the entire curve will SHIFT outwards (inwards).

Note:

• If the change in resources affects ONLY one product, the PPF will ONLY shift on one axis eg: A

A

OR

B

B

Economics

Microeconomics :Analysis dealing with the behavior of individual elements in an economy – such as the determination of the price of the single product or the behavior of the single consumer or business firm

Macroeconomics: Analysis dealing with the behavior of the economy as a whole with respect to output, income, the price level, foreign trade, unemployment and other aggregate economics variables.

Economics

• -Positive Economics is descriptive – a

relating of facts and circumstance based upon observation. -Normative Economics is prescriptive – a relating of solution and action based upon ethics and value judgment

Basic Economic Questions

Scarcity

Choices must be made

1. What To Produce? 2. How To Produce? 3. For Whom To Produce?

Economic Systems

• The way a nation is organised to respond to

the problem of scarcity

• Different economic systems use different methods to answer the Basic Economic Questions is – 1. What to produce – 2. How to produce – 3. For whom to produce

Unlimited Needs and Wants

Scarce Productive Resources

Relative Scarcity

Basic Economic Questions

The Need for an Economic System

Types of Economic Systems

• The Market economy • The Command economy • The Mixed economy

1. Market Economies ( Adam Smith)

• Also called Capitalist or Private Enterprise

systems.

• The invisible hand.

Features are:

• Productive resources are predominantly

owned by the private sector

Features of market economies (cont.)

• Economic decision making is decentralised in the level of government intervention is low

• Economic motivation is self interest

(utility or profit)

Features of market economies (cont.)

• Allocation by price • Efficiency is valued

2. Command Economies (Karl Marx)

• Also called Socialist or Centrally

Planned Economies.

Features are:

• Productive resources are owned predominantly by the state or government sector

Features of command economies (cont.)

• Economic decision making is

undertaken by a central authority or government

• Collective welfare in goods/services are distributed to benefit the state as a whole, rather than individuals

Features of command economies (cont.)

• Allocation by non-price

mechanisms

• Equity is valued

3. The Mixed Economy (John Maynard Keynes)

• All modern economies are said to be a

mixture of

- market forces and - government intervention • In the past, major examples of centrally planned economies were the former USSR and China. These now have allowed levels of market forces to operate

Market Vs Command Systems

• Advantages of market systems

– eg: economic freedom, efficiency etc .Disadvantages of market systems – eg: unequal distribution of income and wealth

External diseconomies rise, Monopoly, insufficient

public goods, business cycles . • Advantages of command systems

– eg: Equity

• Disadvantages of command systems

– eg: inefficiencies and waste, Slow economic growth

Economies in Transition

The “All-Out” Approach

• Examples: Poland, East Germany,

Russia, Czech republic

• Rapid price and trade liberalisation

– immediate opening of markets – privatisation of most state owned

enterprises

– reform of tax, legal and financial system

Consumers’car in 1985

Country

Russia United States of America Germany French Japan

Car/1000 people 36 562 412 380 226