MicroEconomic
Lecturer: LƯƠNG MỸ THÙY DƯƠNG
MicroEconomic
Topic 1: Economic concept and Economic systems
Topic 2: The Market Forces of Supply and Demand
Topic 3: The Theory of Consumer Choice
Topic 4: The Costs of Production
Topic 5: Firms in Competitive Markets
Topic 6: Monopoly
Topic 7: Monopolistic Competition and Oligopoly
© McGraw-Hill Book Company Australia, 1999
PPS t/a Economics for Business 2/e 1-2
REFERENCE BOOKS
1-Economics for Business – Lan Fraser – John
Glonea – Simon Fraser.
2-Economics – Paul A. Samuelson and William D.
Nordhaus.
3-Kinh tế Vi mô - Trường Đại học Công nghiệp
TP.HCM
4-Kinh tế Vi mô - Trường Đại học Kinh tế TP.HCM.
5-Nguyên lý kinh tế học – David Begg.
Economic Concepts
Topic Plan
• Economic concept.
• Basic Economic Problems.
• Economic Systems.
What is Economics ?
Economics
Is the study of how societies use scarce
resources to produce valuable
commodities and distribute them among
different people.
Scarcity
• Resources are scarce in relation to the
unlimited needs and wants of consumers.
Resources
• Also called Factors of Production
• All inputs which are used in the production
and distribution of goods and services.
Types of Resources
1. LAND :
All natural endowments.
Examples- soils, crops, minerals
2. LABOUR :
Physical and mental work of people.
Examples- teachers
Types of Resources
3. CAPITAL :
Any good used to produce others.
Examples- Factories, machinery
4. ENTERPRISE :
Management of the other three factors of
production.
Examples- Business managers
Characteristics of Resources
• Scarce
• Have alternative uses
• Quantity of a resource varies
• Quality of a resource varies
Needs and Wants
Needs: goods/services essential for survival.
Wants: goods/services desired by
consumers.
Characteristics:
• Unlimited
• Recurrent
• Complementary
• Changeable
Satisfying Needs and Wants
Production Distribution Consumption
Production Possibility Theory
• A simplified economic model which portrays
scarcity, choice and opportunity cost.
The Static Production Possibility Frontier
• Analyses the economy at a fixed point in time
• Is based on the following assumptions:
– There is a fixed quantity of resources
– The economy only produces 2 products
– Resources can be used interchangeably
– All resources within the economy are used
– Resources are used at maximum efficiency
An example of the Static PPF model
Production Possibility Schedule
D
C
E
400
A
Tractors 0
VCRs
B
100 200 300
800 600 400 200 0
The PPF Graph
PPF
400-
E
300-
D
200-
s
r
o
t
c
a
r
T
C
100-
B
200
400
800
600
Video Recorders
A
Maximum Output Levels
• The PPF shows the maximum output of the
economy.
• If the economy devoted all of its resources
to the production of VCRs it is able to
produce 800 (+ zero tractors) - Production
Possibility A.
• Alternatively, if the economy chooses
Production Possibility C it is able to
produce 200 tractors and 400 VCRs.
Opportunity Cost
The sacrifice in choosing to satisfy
one need or want rather than another
(the alternative forgone).
Opportunity Costs
• The PPF shows that to produce more of one
product means producing less of another.
• Opportunity costs of production can be
measured eg if the economy moves from
point C to D (along the PPF) it will produce
an extra 100 tractors BUT 200 VCR’s must
be sacrificed.
• Hence the opportunity cost is 200 VCR’s.
Points Outside the Static
PPF
• Points outside the PPF (eg X) are not
A
possible using existing technology and
resources.
.X
PPF
B
Points Inside the Static PPF
PPF
A
• At point Y, the economy
is satisfying fewer needs
and wants than is
possible.
• This is due to:
. Y
– Resources not being
fully employed and/or
– Resources not being
B
used in the most
efficient way.
The Dynamic PPF Model
• This model differs from the static PPF in
that it incorporates changes over time.
• It demonstrates the effect of changes in the
quantity and quality of productive
resources eg new resource discoveries,
improvements in technology.
• Changes in the quantity and/or quality of
resources will SHIFT the PPF.
Dynamic PPF
• When the
A
B
quality/quantity of
resources increases
(decreases), the
economy can
produce more (less)
of both products and
the entire curve will
SHIFT outwards
(inwards).
Note:
• If the change in resources affects ONLY
one product, the PPF will ONLY shift on
one axis eg:
A
A
OR
B
B
Economics
Microeconomics :Analysis dealing with the behavior of
individual elements in an economy – such as the
determination of the price of the single product or the
behavior of the single consumer or business firm
Macroeconomics: Analysis dealing with the behavior of
the economy as a whole with respect to output, income,
the price level, foreign trade, unemployment and other
aggregate economics variables.
Economics
• -Positive Economics is descriptive – a
relating of facts and circumstance based
upon observation.
-Normative Economics is prescriptive – a
relating of solution and action based
upon ethics and value judgment
Basic Economic Questions
Scarcity
Choices must be made
1. What To Produce?
2. How To Produce?
3. For Whom To Produce?
Economic Systems
• The way a nation is organised to respond to
the problem of scarcity
• Different economic systems use different
methods to answer the Basic Economic
Questions is
– 1. What to produce
– 2. How to produce
– 3. For whom to produce
Unlimited Needs
and Wants
Scarce Productive
Resources
Relative Scarcity
Basic Economic Questions
The Need for an Economic System
Types of Economic Systems
• The Market economy
• The Command economy
• The Mixed economy
1. Market Economies
( Adam Smith)
• Also called Capitalist or Private Enterprise
systems.
• The invisible hand.
Features are:
• Productive resources are predominantly
owned by the private sector
Features of market economies
(cont.)
• Economic decision making is
decentralised in the level of
government intervention is low
• Economic motivation is self interest
(utility or profit)
Features of market economies
(cont.)
• Allocation by price
• Efficiency is valued
2. Command Economies
(Karl Marx)
• Also called Socialist or Centrally
Planned Economies.
Features are:
• Productive resources are owned
predominantly by the state or
government sector
Features of command economies
(cont.)
• Economic decision making is
undertaken by a central authority or
government
• Collective welfare in goods/services
are distributed to benefit the state as
a whole, rather than individuals
Features of command economies
(cont.)
• Allocation by non-price
mechanisms
• Equity is valued
3. The Mixed Economy
(John Maynard Keynes)
• All modern economies are said to be a
mixture of
- market forces and
- government intervention
• In the past, major examples of centrally
planned economies were the former
USSR and China. These now have
allowed levels of market forces to operate
Market Vs Command Systems
• Advantages of market systems
– eg: economic freedom, efficiency etc
.Disadvantages of market systems
– eg: unequal distribution of income and wealth
External diseconomies rise, Monopoly, insufficient
public goods, business cycles .
• Advantages of command systems
– eg: Equity
• Disadvantages of command systems
– eg: inefficiencies and waste, Slow economic growth
Economies in Transition
The “All-Out” Approach
• Examples: Poland, East Germany,
Russia, Czech republic
• Rapid price and trade liberalisation
– immediate opening of markets
– privatisation of most state owned
enterprises
– reform of tax, legal and financial system
Consumers’car in 1985
Country
Russia
United States of America
Germany
French
Japan
Car/1000 people
36
562
412
380
226