Marketing to Generation Y

Chia sẻ: Digiworld Hà Nội 06 Hàng Bài | Ngày: | Loại File: PPT | Số trang:19

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who is Generation Y?
Birth years 1977- 1992.
Over 75 million people.
Significant world events.
Global perpective.
Creating change.

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Nội dung Text: Marketing to Generation Y

Marketing to Generation Y Intuit Communities June 4, 2008
Outline • Who is Generation Y? • What does Generation Y most value? • Why is this topic important? • How do you market to Generation Y? • When do you act? http://digiworldhanoi.vn
Who is Generation Y? •Birth years1977-1992 •Over 75 million people •Significant world events •Global perspective •Creating change http://digiworldhanoi.vn
What does Gen Y most value? •Freedom •Meaningful work •Living first •Friends •Diversity http://digiworldhanoi.vn
http://digiworldhanoi.vn Why is this topic important? http://digiworldhanoi.vn
How do you market to Generation Y? •Simple •Authentic •Hip •Quick •Sustainable http://digiworldhanoi.vn
Gen Y’s Top 15 Most Loyal Brands • Apple • Target • Trader Joe‘s • H&M • Jet Blue • Levi's • In N Out • Volkswagen • Ben N Jerry's • Converse • Whole Foods • Vitamin Water • Adidas • Red Stripe • American Apparel http://digiworldhanoi.vn
Why These Brands? The formula for success with marketing to Gen Y: 1. Clean + Simple= Hip (no fuss, no muss!) It's trendy to be simple and easy! 2. Quirky, unique and dorky (Jet Blue and Trader Joe's are both known for being one of a kind shops) 3. Happy employees (people who work at the aforementioned companies say they LOVE their jobs!) http://digiworldhanoi.vn
How do you reach Gen Y? •Get to know their values •Respect them •Build a trusting relationship •Communicate with them on their terms
Development •Training •Experimentation •Voice •Coaching •Feedback
Diversity •Community •Divergency •Acceptance •Respect •Appreciation
Decisiveness •Simplicity •Brainstorming •Research •Action •Flow
Marketing to Gen Y • Social networking sites (Facebook) • Mash-ups • Extreme sporting events • Gen Y street teams • Partnering with youth oriented companies • Gen Y word of mouth http://digiworldhanoi.vn
Marketing Turn-Offs • Hype • E-mail blasts • Push marketing • Fax • Cold calling • Trying to be “hip” http://digiworldhanoi.vn
Consumer 2.0 by Mr. Youth • Authenticity Trumps Celebrity - Consumer 2.0 responds to honest, relevant messaging from peers over marketing speak and celebrity endorsements • Niche is the New Norm - Consumers 2.0 do not form a mass market. They relish in choices and look for products and services that speak to them personally • Bite-Size Communication Dominates - Consumer 2.0 digests short, personal and highly relevant messaging in bulk while growing increasingly adept at blocking out noise • Personal Utility Drives Adoption - Consumer 2.0 chooses to consume what they find useful in their lives over manufactured marketing needs • Consumers Own Brands - Consumer 2.0 will speak about, re-purpose and associate with your brand as they see fit • Get the full report at http://MrYouth.com
When do you act? “We believe that the time for change is here and now. It is time to start leading and stop resisting this generation’s efforts and contributions.” -Bea Fields, Scott Wilder, Jim Bunch and Rob Newbold Co-Authors: Millennial Leaders: Success Stories From Today’s Most Brilliant Generation Y Leaders http://digiworldhanoi.vn
Thank-you Millennial Leaders http://MillennialLeaders.com http://digiworldhanoi.vn