NGHIlN CtiU-TRAO Otfl<br />
<br />
<br />
<br />
Nan^ eao klia nan^ tliam nliap tlij Mki<br />
mik ngoai ena doanli ngliiep Viet Nam<br />
I<br />
• TS. NGUYEN X U A N MINH<br />
<br />
<br />
<br />
hi nhu cdu trcng nifdc<br />
<br />
K dang tien de'n tinh<br />
trang b a c hda, tinh<br />
hinh canh tranh trong nifdc ngdy<br />
nwiflfaws ctoser<br />
<br />
cang gay gat nhifng theo chie'n<br />
lifde cua minh, cac DN tiep tuc<br />
phat tridn sdn xuat kinh dcanh<br />
va khai thac td't hdn vdng ddi<br />
sdn pham eua cac mat hang chu<br />
life thi thi tnfdng nifdc ngdai la<br />
muc tieu tie'p thed cua cac DN.<br />
Phan Idn cae DN Viet Nam cd<br />
quy md vifa vd nhd va trong nd<br />
life tham nhap thi tnfdng nifdc Mang di d0ng Metfone, thuang hi$u CLia Viettel d Campucdiia<br />
ngodi, cac DN cdn lifa chpn eae<br />
phu hdp nhU; XK. cap phep kinh can thifdng mai, khdng ndm<br />
phifdng thdc tham nhap thi<br />
ddanh, nhUdng quyen kinh dUdc tam ly tieu dung, thi hieu<br />
tnfdng mdt each phu hdp. Bai<br />
ddanh. phifdng thdc chia khda cua khaeh hang dd phdi phan<br />
viet nay phan tich cac phifdng<br />
trac tay, lien ddanh vd thanh lap phd'i hdng hda mdt each gian<br />
thdc tham nhap thi tnfdng nifdc<br />
DN 100% vdn. tiep. Neu hdng hda la mat hang<br />
ngddi, khdd sat hinh thdc tham<br />
XK la phifdng thdc tham dd vd, edng kdnh thi chi phi van<br />
nhap thi tnfdng nifdc ngddi phd<br />
nhap thi tnfdng nifdc ngodi ddn tdi va mdt sd rui ro phdt sinh se<br />
bien dd'i vdi cac DN Viet Nam<br />
gian nha't. Todn bd cdc hoat ldm gidm hieu qua kinh doanh<br />
qua cupc didu tra 152 DN d cac<br />
ddng sdn xuat, ddng gdi bao bi... va nang life canh tranh.<br />
tinh phia Nam cd tham gia hoat<br />
ddng tai thi tnfdng nifdc ngodi ddu du'dc thifc hien trcng nifdc Cap phep kinh doanh (licens-<br />
vdo thang 1/2011, td dd dUa ra vd chi XK ra thi tnfdng nifdc ing) la hinh thdc ma trong do<br />
mpt so giai phdp va kien nghi ngddi b a n t h a n h pham hay ben cap phep cho phep ben<br />
giup DN Viet Nam cd thd nang thanh pham thed nhu cdu cua difdc cap phep quyen sd dung tai<br />
cao khd nang tham nhap thi khaeh hang. Uu diem cua sdn vd hinh de tien hdnh sdn<br />
tnfdng nifdc ngodi trong didu phifdng thdc nay la gidm thieu xua't, kinh doanh mpt hoac mot<br />
kien hdi nhap kinh te qud'c te vd difdc rui ro va chi phi khi boat sd mat hang nao dd trong mot<br />
canh tranh gay gdt cua giai doan ddng tai thi tnfdng nifdc ngodi, thdi h a n nhdt dinh, ddi lai ngifdi<br />
2011- 2015. giup cac DN cd the khai thdc difdc cap phep phdi trd cho<br />
hieu dng hieu qud nhd quy md ngifdi cap phep mdt khodn tien<br />
1. Tdng quan ve tham nhap vd difdng cong kinh nghiem cung nhat dinh gpi la tidn tra ky \'U-<br />
thi tnfdng nu'dc ngoai nhif khai thdc tdt cac giai doan Cdc tai sdn vd hinh cd the la<br />
Dd cd the tham nhap thi cua vdng ddi sdn pham... Nhifdc phdt minh, sang che, quy trinh,<br />
tnfdng nifdc ngodi, DN cd the lifa diem cua phddng thdc nay la DN thiet ke, b a n quydn.<br />
cd thd vifdng phdi mdt so rdo (JP<br />
chpn phifdng thifc tham nhap nhan hieu... Lfu diem cua<br />
1 2 1 THUOHG MAI So 6/2011<br />
NGHIEN CI)U-TRAO OOI<br />
<br />
phifdng thdc nay la ben difng nha may. tuydn dung lac khdng dap dng dUdc thi se ddn<br />
difdc cap phep khdng phdi chiu ddng va cac cdng tac khae ddm ddn trd thanh DN 100% eua met<br />
rui ro va chi phi cho cdng tac bdo DN sdn sang van hanh va ben nad dd.<br />
nghien cdu, trien khai hoac tiep chuyen giao cho mdt ben khae. DN cung cd the nop hd sd xin<br />
can thi tnfdng. Nhifdc didm cua Day la met phifdng thdc dd cac thanh lap DN 100% vd'n nUde<br />
phifdng thdc nay la ben cap DN cd thd chuyen giac cdng ngodi va tu minh td chdc todn<br />
phep khdng thd kidm sodt qua nghe ra nifdc ngoai trong mpt sd bp cae heat dpng ddu tU tU giai<br />
trinh sdn xua't, kinh doanh cua nganh cdng nghiep vi du nhU dean ban ddu de'n khi DN di vao<br />
ben dUdc cap phep va trcng difdc pham, hda chat, Ipc ddu... heat ddng sdn xua't kinh doanh<br />
nhidu tnfdng hdp cd the lam tdn Lfu didm cua phifdng thdc ndy la va phat trien mdt each Mu dai.<br />
hai de'n uy tin cua tai sdn vd nha thdu cd thd chuydn giac Lfu didm cua phUdng thUc nay la<br />
hinh cua ben cap phep ddng cdng nghe vdi ldi nhuan cac cdn DN cd thd chu ddng trong chie'n<br />
thdi bi quyet, cdng nghe bi nha ddu tu cd the gidm thieu rui lUdc kinh doanh. cd the dd dang<br />
chuydn giad, cd khd nang dnh rd trdng hdat ddng ddu tU. ndm bat dien bien thi trUdng. thi<br />
hifdng de'n khd nang canh tranh NhUdc diem cua phUdng thdc hieu khaeh hang. NhUdc diem<br />
hoac duy tri tinh ddc dao trong ndy la sau khi chuyen giao cong cua phUdng thUe nay Id chu ddu<br />
cdng nghe, quy trinh cua ben nghe ra nUdc ngoai, DN khong tu phdi ganh chiu toan bp chi<br />
cap phep.<br />
cdn lien he gi trong cdc boat phi va rui ro cho toan bp qua<br />
Nhifdng quydn kinh doanh ddng sdn xuat kinh doanh de trinh kinh doanh tai thi trUdng<br />
(franchising) la mot hinh thdc duy tri sU hien dien tai thi nUdc ngoai.<br />
dac biet cua hinh thdc cap phep trUdng nUdc ngodi ddng thdi lai<br />
2. ThvCc trang tham nhap thi<br />
kinh doanh, theo dd ben nhUdng tao them ddi thu canh tranh<br />
tru'dng nifdc ngoai cua DN Viet<br />
quydn cho phep ben difdc trong cung ngdnh nghd, linh vxfc<br />
Nam qua cupc khao sat<br />
nhifdng quydn khdng nhdng kinh doanh.<br />
Trong thdi gian qua, cac DN<br />
difdc sd dung cdc tai san vd hinh Lien doanh la hinh thdc DN<br />
Viet Nam cdng da tich cUc<br />
cua ben nhifdng quydn ma cdn trong nUdc hdp tdc vdi DN nUdc<br />
tham nhap thi trUdng nUdc<br />
nhan difdc sif he trd trong qua ngodi thanh lap mpt phap nhan<br />
ngoai thdng qua nhieu hinh<br />
trinh kinh doanh, ben dUdc mdi, hai ben cung gdp vdn de td<br />
thdc khdc nhau, phd bien la<br />
nhifdng quydn cd traeh nhiem chdc, qudn ly, dieu hanh boat XK, ddu tu ra nUdc ngoai,<br />
thanh todn tidn tra ky vu va dpng sdn xuat kinh doanh. Lu nhUdng quyen kinh doanh....<br />
phai tuan thu chat che quy dinh diem cua phUdng thdc nay la cac<br />
cua ben nhifdng quydn ve each Vd ddu tu ra nUdc ngoai,<br />
ben cd thd khai thdc am hidu.<br />
thdc kinh doanh. Cd bdn, nam 2010 cac DN Viet Nam cd<br />
kinh nghiem va he thdng mdi<br />
nhifdng quydn kinh doanh cd cdc 107 du an dau tU ra nUdc ngoai<br />
quan he cua ddi tdc nUdc ngodi<br />
lfu, nhifdc didm nhif cap phep den 25 qude gia va vdng lanh<br />
de khdi ddu, phat tridn quan he<br />
nhifng cdn them met ban che thd vdi vd'n dang ky tdng cpng<br />
kinh doanh ddng thdi chia se rui<br />
nda vd kidm sddt chat lifdng; dat 2,93 ty USD. Ngodi ra, cd 9<br />
ra khi boat ddng tai mpt thi<br />
ben nhifdng quydn phdi kiem du dn didu chinh tang vdn them<br />
trUdng hoan todn mdi me. NhUdc<br />
Sdat chat che quy trinh kinh 87,1 trieu USD. Sd vdn thifc<br />
diem cua phUdng thdc ndy la khi<br />
doanh va chat lifdng sdn pham, hien nam 2010 dat khodng 900<br />
mdt ben gdp vd'n bang cdng<br />
dich vu dd khdng ten hai den trieu USD, trong dd cdc dU an<br />
nghe thi cdng nghe dd bi chia se<br />
hinh dnh va uy tin cua ben trong linh vUc khai khoang<br />
vdi dd'i tdc trong lien doanh va<br />
nhifdng quydn edn ben nhan chiem hdn 70% tdng sd vd'n<br />
cac phat sinh trong cdng tac<br />
nhifdng quyen phdi chap nhan thUc hien. Cac linh vUc khae<br />
quan tri cd the ddn den sU chia<br />
sif kidm sddl dd va nghiem tdc gdm: ndng, lam nghiep, thuy<br />
re ddn de'n sU tan ra cua cac<br />
thifc hien. sdn; phan phdi. dich vu vien<br />
lien doanh. Cung cd nhieu<br />
thdng. ngan hang...<br />
Chia khda trao tay (turn key) trUdng hdp. lien dcanh dUdc xem<br />
la phifdng thifc md trcng dd mdt Id hinh thdc bUdc dem dd DN Ve nhUdng quydn thifdng<br />
ben tien hanh tat cd cdc cdng tie'p can thi trUdng va sau dd mai, tinh den ngay 2 / 1 / 2 0 1 1 ,<br />
tac chuan bi can thie't nhif xay lien tuc tang vdn vd mdt ben tren trang tin dien tif cua Bp<br />
THUONG MAI So 6/2011 I 1 3<br />
g NGHIlN COU-TRAO DOI<br />
<br />
hdn sd vdi kinh ddanh trong<br />
nddc dd sU khdc biet ve moi<br />
trUdng kinh ddanh. Qua khao<br />
sat, cdc khd khan phd bien la:<br />
chUa ndm chdc he thd'ng phap<br />
luat, cac quy dinh cua nUdc sd<br />
tai hdac cdc rac cdn thUdng mai:<br />
khd khan ve thdng tin hen quan<br />
de'n cung, cdu, thi hieu khaeh<br />
hang; tham gia vdo kenh phan<br />
phd'i; qudng bd hinh dnh DN.<br />
sdn pham, dich vu; khd nang<br />
chu ddng ngudn hang dap ifng<br />
yeu cdu cua thi trUdng; chat<br />
lUdng hdng hda ddp dng quy<br />
dinh cua nUdc ngoai va nhu cau<br />
khaeh hang; bien ddng ciia ty<br />
gid hdi deal; td chdc heat dpng<br />
logistics va khd khan khi n6 life<br />
May mSc la mdt trong nhOng nganh XK mui nhon cua Vi$t Nam. Anh: T.M tham gia sau hdn vao chudi gia<br />
tri toan cdu. Tuy nhien, kho<br />
Cdng thUdng, cd 15 DN da dUdc Ve phUdng thUe boat ddng<br />
khan dd'i vdi nhdng loai hang<br />
cap phep thifc hien boat ddng tai thi trUdng nUdc ngoai. cd<br />
hda va dich vu khdc nhau co sif<br />
nhUdng quydn thUdng mai ra 145 DN ehi tham gia vdi hinh<br />
khae biet.<br />
nUde ngoai vdi Iinh vUc nhUdng thdc XK. 2 DN heat ddng vdi<br />
quydn thUdng mai la: thifc hinh thdc cap phep, 3 DN boat Cae DN tham gia vao cuoc<br />
pham - an udng, dao tad. ban ddng theo phUdng thUc nhUdng khdo sdt da trd ldi cho cau hoi<br />
le, giay dep... quyen, 3 DN boat ddng theo vd nhdng khd khan khi hoat<br />
phUdng thdc lien doanh, khdng ddng tai thi trUdng nUdc ngoai<br />
Vd XK. kim ngach XK cd nUdc<br />
cd DN nao dau tU thee phUdng bdng each cho diem vdi diem 1<br />
nam 2010 dat 71.6 ty USD. tang<br />
thUc chia khda trac tay, DN cho nhUng yeu td it khd khan va<br />
25,5% Sd vdi nam 2009 [7].<br />
100% vd'n. didm 4 cho nhdng yeu td ma DN<br />
Theo ngudi viet, chd den nay<br />
chUa cd mdt cupc khdc sat toan Bang 1: Phu'dng thufc tham nhap thi triTdng<br />
dien nao vd tinh hinh hoat<br />
ddng tai thi trUdng nUdc ngddi STT Phuong thOc So DN suf dung Tv le (%)<br />
cua cdc DN Viet Nam. Dd gdp 1 XK 147 94,9<br />
p h a n tim hidu thUc trang tham 2 Cap phep kinh doanh 2 1,3<br />
n h a p thi trUdng nUdc ngodi cua 3 Nhuong quyen kinh doanh 3 1,9<br />
cac DN Viet Nam, ngUdi viet da 4 Chia khda trao tay 0 0<br />
td ehUe khdo sat 152 DN d cac 5 Lien doanh 3 1,9<br />
tinh phia Nam cd hoat dpng tai 6 DN 100% von 0 0<br />
thi trUdng nUdc ngoai theo 7 Sap nhap - mua iai 0 0<br />
phUdng p h a p chpn mdu thuan<br />
tien. Dac didm cua mdu; sc (Nguon: Khdo sdt do tdc gid thUc hien thdng 1 /2011)<br />
nam trung binh hdat ddng tai<br />
Nhu vay, da so cdc DN tham chd la khd khan nhat. Ket qua<br />
thi trUdng nUdc ngcai; 6,2 nam;<br />
nhap thi trUdng nUdc ngodi khdo sat the hien d bdng 2.<br />
doanh thu td thi trUdng nUdc<br />
ngoai trung binh; 6,32 trieu thdng qua phUdng thUc cd b a n Trong dd:<br />
USD: sd thi trUdng nUdc ngoai nhat Id XK. Kl; khd khan ve he thdng<br />
trung binh DN cd boat ddng: DN boat dpng tai thi tnfdng luat, quy dinh va cac rao<br />
6,9 thi trUdng. nUdc ngddi gap nhidu khd khan cdn thUdng mai cr<br />
1 4 1 THUOHG MAI So 6/2011<br />
NGHltN cdo-TRAO DOI<br />
<br />
c^ Bang 2: Khd khan khi hoat dpng tai thi tnldng nifdc ngoai<br />
<br />
STT San pham Khd khan<br />
l:HAr 'iGHOA K1 K2 K3 K4 K5 K6 K7 K8 K9<br />
1 Caphfe 173 2.43 3,76 3,12 3,59 2,78 3,26 3,52 3,81<br />
2 May mSc 2,53 3.26 3,82 3,26 3.24 2,96 3,51 3,68 3,74<br />
3 Giay dep 3,19 3,34 3,62 2,65 3.27 2,61 3,46 3,29 3,65<br />
4 Thuy san 3,91 3.52 3,B4 2,15 3.71 3,26 3,12 3,17 3,24<br />
5 Go", san pham go" 3,12 2,97 3,54 3,27 2,87 2,54 2,96 3,44 3,52<br />
6 Gao 2,83 3,15 3,45 2,29 3,26 3,48 3,18 3,21 2,95<br />
7 Thiet bl dien, dien tii 1,26 3.05 3,19 2,42 2,96 2,07 3,02 2,98 2,74<br />
8 Hang khae 2,74 3,08 3,51 2,83 3,02 2,86 3,21 3,07 3.15<br />
II: DICHVU 2,87 3,17 3,78 2,69 2.06 3,42 3,14 3,25 3,11<br />
(Nguon: Khdo sdt do tdc gid thUc Men thdng 01/2011)<br />
<br />
K2: khd k h a n vd thdng tin cua ty gid hdi deal. chudi gia tri toan edu.<br />
lien quan den cung, cdu, thi hieu K8; khd khan vd td chdc heat De khdc phuc nhUng khd<br />
ngUdi tieu dung. ddng logistics. khan dd va gidp DN nang cao<br />
K3; khd khan vd kenh phan K9: khd khan vd khd khan khd nang tham nhap vao thi<br />
phd'i. khi nd life tham gia sau hdn vdd trUdng nUde ngoai vdi cac cd hdi<br />
K4: khd khan vd qudng ba chudi gia tri tcan cdu. kinh doanh hien dang rat rdng<br />
hinh dnh DN, sdn pham. md, cdn cd gidi phdp tU ban<br />
Nhin chung, DN Viet Nam<br />
K5; khd khan vd khd nang than DN cung nbU chinh sach va<br />
thudng gap nhidu khd khan vd<br />
chu dpng ngudn hang ddp dng sif hd trd eua Chinh phu trong<br />
am hidu he thd'ng luat phap, rao<br />
yeu edu cua thi trUdng. chUng mifc cac gidi phap dd<br />
cdn thUdng mai, thong tin thi<br />
K6: khd khan vd dap dng quy khdng vi pham cac nguyen tdc<br />
trUdng, kenh phan phdi, ddi phd<br />
dinh cua nUdc ngoai, nhu cdu vd hd trd DN cua Td chdc<br />
vdi sif bien ddng cua ty gia hdi<br />
khaeh hdng vd chat lUdng. ThUdng mai The gidi WTO.<br />
dodi, td chdc boat ddng logistics<br />
K7: khd khan ve bien dpng cdng nhu tham gia sau hdn vao 3. Giai phap va kien nghi<br />
giup nang cao kha nang tham<br />
nhap thi tru'dng nu'dc ngoai<br />
cua DN Viet Nam giai doan<br />
2011 - 2015<br />
3.1 Gidi phdp DN cdn thUc<br />
hien<br />
Mot Id. ddu tu ddng kd cbo<br />
cdng tac thu thap thdng tin ve<br />
quy dinh eua cdc thi trUdng, he<br />
thdng luat phap, eae rao cdn<br />
thUdng mai lien quan cung nbU<br />
thdng tin thi trUdng va mdi<br />
trUdng kinh ddanh. DN cd Ihd<br />
tie'p can thdng tin lif nhidu<br />
ngudn khae nhau nhU: thdng Uu<br />
chinh thdc cua nha nUdc<br />
Dau tu trdng cay cao su d nudc ngoai. Anh: T.tJI cdng bd tren cdc trang C ^<br />
THUONG MAI So 6/2011 I 1 5<br />
y i l ^ NGHIEN ciiu-TRAO Ddi<br />
<br />
Mot Id. thdng qua cdc kenh<br />
thdng tin eua Chinh phu, cung<br />
cap eho DN cdc thdng tin thiet<br />
yeu vd thi trUdng nUde ngoai.<br />
cdc quy dinh phap ly de ho tro<br />
chd DN trdng qua trinh dUa ra<br />
cac quyet dinh md rpng hoat<br />
ddng kinh doanh tai thi trUdng<br />
nUdc ngodi.<br />
Hai Id. khan trUdng ban hanh<br />
cac van ban hUdng ddn tao di6u<br />
kien thuan ldi che viec day<br />
m a n h cac boat dpng nhUdng<br />
quyen kinh doanh, cap phep sijf<br />
dung hoac ddu tU ra nUdc ngoai<br />
de cd the khai thac td't ldi the so<br />
s a n h cua DN trcng mdi tnfdng<br />
kinh ddanh md nhU hien nay va<br />
Day chuyen lap rap linh kiin diin tO XK. Anh: S. T trdng tUdng lai.<br />
Ba Id. phat trien he thd'ng cd<br />
tin dien td cua cac bd tham gia sau vao chudi gia tri<br />
sd ha tdng, dap dng yeu cdu<br />
nganh, Phdng ThUdng mai va toan edu dd'i vdi sdn pham, dich<br />
phat tridn dich vu logistics giup<br />
Cdng nghiep Viet Nam (VCCI), vu DN dang kinh doanh.<br />
DN tiet kiem thdi gian, chi phi va<br />
Cue Xdc tien thUdng mai (Bd Ba id. xay dUng he thd'ng nang eao nang life canh tranh.<br />
Cdng thUdng) hdac cac td chUc cung dng dang tin cay dd chu<br />
Bdn Id, kip thdi phd'i hdp cac<br />
phi chinh phu cua nUdc ngoai ddng vd ngudn hdng. ddm bao<br />
ehinh sach tdi chinh. tidn te, tin<br />
dang hoat ddng tai Viet nam nhU chat lUdng ngudn hang cdng dung de dam bao dieu hanh ty<br />
JETRO. KOTRA... Trdng nhUng nhu ngudn gd'c sdn phdm. ddp gia hdi dodi linh heat nhifng<br />
trUdng hdp cdn thie't, DN ed thd Ung quy dinh vd truy xua't ddm bde heat ddng kinh doanh<br />
sd dung dich vu tU va'n td cac ngudn gd'c sdn pham cua nhidu cua DN dn dinh.<br />
chuyen gia giau kinh nghiem nUdc dd'i vdi cdc sdn pham nhU<br />
hoac mua thdng tin tU cac Cty Thi trUdng nUdc ngoai dang<br />
thuy sdn, gd...<br />
nghien cdu thi tnfdng. De nang vd se md ra che DN Viet Nam<br />
Bdn Id, sd dung cac cdng cu nhidu cd hdi kinh doanh ddy<br />
cae nang life phap ly cho dpi ngu<br />
phdng ngUa bien ddng ty gid hdi trien vpng. Tuy nhien. DN cdn<br />
chuyen mdn eua DN. viec cd<br />
doai nhu nghiep vu mua ban tich cUc nd lUc chuan bi chu<br />
n h a n vien tham gia cac khda<br />
ngoai te ky b a n (forward), tUdng dao cho nd lUc phat trien hoat<br />
dao tao he thd'ng cd y nghia rat<br />
lai (futures) hay hoan ddi ngoai ddng kinh doanh ra nudc ngoai<br />
quan trpng trong didu kien he<br />
te (swap). vdi cac phUdng thUc tham nhap<br />
thdng quy dinh cua cac nUdc<br />
thi trUdng phd hdp. SU hd trd<br />
rat phdc tap vd trong thdi gian Ndm Id. khai t h a c tien ich<br />
cua Chinh phu cd y nghia quan<br />
gdn day thUdng dUa ra nhieu de dich vu logistics mang lai<br />
trpng trdng viec tao ra hanh<br />
quy dinh mdi, cdn trd khd nang nhdm gidm thieu thdi gian, ehi<br />
lang phdp ly thuan ldi. he<br />
tham n h a p thi trUdng eua DN. phi kinh doanh gidp tiet kiem<br />
thdng cd sd ha tdng hien dai va<br />
chi phi. td'i da hda ldi nhuan va<br />
Hai Id, xay difng cdc lien ket khd n a n g ket nd'i td't, tao da<br />
td'i da hda dp thda m a n cua<br />
vdi cdc ddu mdi phan phd'i chd eho DN t h a m n h a p thi tnfdng<br />
khaeh hang.<br />
yeu tai cdc thi trUdng dd tdng nUdc ngoai thdnh cdng trong<br />
budc tham nhap vdo kenh phan 3.2 Kien nghi ve nhvTng hd bdi cdnh mdi trUdng canh tranh<br />
phd'i tai thi tnfdng nUdc ngoai vd trd cua Chinh phu qud'c te ngdy cang gay gdt •<br />
<br />
161 THU0N6MAIS66/2011<br />