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Doctoral thesis summary: Factors affecting individual customers in accepting Mobile Banking services in Vietnam: A study from Unified of Acceptance and Use of Technology model (UTAUT)

Chia sẻ: Mai Thuy Dung | Ngày: | Loại File: PDF | Số trang:0

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The thesis identifies the factors affecting individual customers in the acceptance and use of Mobile Banking and thereby offers suggestions for commercial banks to adjust to attract individual customers to use Mobile services Banking in Vietnam.

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Nội dung Text: Doctoral thesis summary: Factors affecting individual customers in accepting Mobile Banking services in Vietnam: A study from Unified of Acceptance and Use of Technology model (UTAUT)

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