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Summary of thesis Business administration: Factors influencing individual customers' choice of online banking services, research at commercial banks

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Determining the factors affecting the intention of individual customers to choose online banking services at Vietnamese commercial banks. Measure and evaluate the impact of each factor on the intention of individual customers to choose online banking services at commercial banks in Vietnam. Proposing some administrative implications to develop online banking services of individual customers at Vietnamese commercial banks.

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Nội dung Text: Summary of thesis Business administration: Factors influencing individual customers' choice of online banking services, research at commercial banks

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