The study: Aplication process of Internet Marketing in Vietnamese small and medium enterprises
The thesis does not focus on introducing IM tools and techniques applied them in specific situations, such as marketing techniques through search engine ) SEM (Search Engine Marketing), Marketing on social networks ) SMM (Social Media Marketing)...; only focus on studying process of IM activity in general, from analysing information, planning, building strategy, selecting tool and implementing the plan and testing the correction. Related to respondents: Survey of SMEs, satisfying the conditions.