Attitude of consumers
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This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.
313p 
runthenight04
02-02-2023
12
3
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The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.
27p mmlemmlem_124
22-12-2020
26
2
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This article is devoted to the study of the attitude to organic food of residents of Southern Russia in connection with the development of a regional model of organic animal husbandry.
9p guineverehuynh
18-06-2020
11
2
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The present environmental awful conditions are ever more threatening consumer health and wellbeing at both globally and nationally. Therefore, consumers are becoming more sensitive in their environmental attitudes, perceptions, preferences and purchases.
11p guineverehuynh
21-06-2020
35
1
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The researchers in the present paper first explore consumer behaviour through attitude and preference study towards four financial investment instruments; namely fixed deposit, equity, mutual fund and insurance.
16p guineverehuynh
21-06-2020
25
5
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