Attitude of consumers

This study explores Vietnamese consumers’ perceptions and attitudes towards green financial products, including green bonds, green investment funds, and green insurance. Utilizing a mixed-method approach, the research combines quantitative surveys and qualitative in-depth interviews to assess the awareness, attitudes, and willingness of Vietnamese consumers to engage with these eco-friendly financial options.

10p viyuhi 26-03-2025 0 0   Download

This study builds upon the research outcomes of earlier researchers by combining suitable factors relevant to the Vietnamese market and eliminating inappropriate factors, to investigate the impact of the communication model on choosing and the consumer’s decision on sustainable fashion products in Vietnam.

11p viyuhi 26-03-2025 0 0   Download

This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.

313p runthenight04 02-02-2023 13 3   Download

The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.

27p mmlemmlem_124 22-12-2020 26 2   Download

This article is devoted to the study of the attitude to organic food of residents of Southern Russia in connection with the development of a regional model of organic animal husbandry.

9p guineverehuynh 18-06-2020 14 2   Download

The present environmental awful conditions are ever more threatening consumer health and wellbeing at both globally and nationally. Therefore, consumers are becoming more sensitive in their environmental attitudes, perceptions, preferences and purchases.

11p guineverehuynh 21-06-2020 35 1   Download

The researchers in the present paper first explore consumer behaviour through attitude and preference study towards four financial investment instruments; namely fixed deposit, equity, mutual fund and insurance.

16p guineverehuynh 21-06-2020 28 5   Download