College choice

This thesis is presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy at the College of Business, RMIT University. It includes five scientific papers which have been submitted and are currently under review or accepted for publication in targeted journals. These papers comprise one conceptual paper and four empirical papers.

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This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

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The Market for Higher Education: Economic Analyses of College Choice , Returns , and State Aid Policy A thesis Present I find suggestive evidence, however, that her estimates, from a sample of public school students, are upward biased by selection into private schools. Moreover, an investigation of the sampling variability of Hoxby’s estimates leads to the conclusion that her standard errors are understated, and that even her own point estimates of the competitive effect are not significantly different from zero....

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MARKETING HIGHER EDUCATION: APPLYING A CONSUMPTION VALUE MODEL TO COLLEGE CHOICE Chapter One develops this idea and implements tests of the hypothesis that school effectiveness is an important determinant of residential choices among local-monopoly school districts. I model a “Tiebout”-style housing market in which house prices ration access to desirable schools, which may be desirable either because they are particularly effective or because they enroll a desirable set of students.

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INFORMATION ENGINEERING IMPLEMENTATION ISSUES: AN INFORMATION SYSTEMS MANAGER'S PERSPECTIVE For many purposes, however, one need not know why it is that schools with advantaged students outscore those with disadvantaged students; the fact that they do is itself of substantial importance. This dissertation focuses on two such topics: The competitive impacts of school choice programs, and the design of college admissions rules. In each case, when I incorporate into the standard analysis the key fact that student composition may function as a signal of student performance (and vice versa),...

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Activity Based Costing Model to Cost Academic Programs and Estimate Costs for Support Services in California Community Colleges In either case, however, we can expect little effect of expansions of Tiebout choice on school efficiency, as in the former even markets with only a few districts can provide market discipline and in the latter no plausible amount of governmental fragmentation will create efficiency-enhancing incentives for school administrators.

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CHOICE IN HIGHER EDUCATION: COLLEGE MAJORS. FINANCIAL AID. AND TRANSITION TO THE LABOR MARKET The argument above, supported by the theoretical model developed in the next section, predicts that ∂ 0 ∂ c θ for moderate values of δ but that ∂ = 0 ∂ c θ when δ is zero or large (i.e. when parents care only about effectiveness or only about peer group).

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