Competitive advantage

Brands help to build sustained relationships with the consumers. Strong brands lend endurance and permanence to an organization and protect it from the market turbulence and uncertainties. Given its strategic role, the selected chapters examine and develop a critical understanding of the processes involved in building and managing brands for gaining long-term sustainable competitive advantage. The book provides an insight into the world of sustainable and competitive branding through thirteen chapters divided into four sections.

295p namde02 08-03-2013 140 23   Download

Business as War Battling for Competitive Advantage Fair warning: This book is meant to be dangerous. Provocative. Arresting. Like a brick thrown through the plate-glass window of the CEO’s office, the meeting room of the board of directors, or the faculty club of the business school that hits you up all the time for alumni contributions. I argue that today’s competitive environment for the business leaders is sufficiently hazardous and uncertain that you are better off thinking of it not as business but as war....

193p transang4 04-10-2012 72 19   Download

(BQ) Part 1 book "Strategic management and competitive advantage" has contents: What is strategy and the strategic management process; evaluating a firm’s external environment, evaluating a firm’s internal capabilities, cost leadership, product differentiation.

300p bautroibinhyen27 11-05-2017 23 10   Download

(BQ) Part 2 book "Strategic management and competitive advantage" has contents: Vertical integration, corporate diversification, organizing to implement corporate diversification, strategic alliances, mergers and acquisitions, international strategies.

295p bautroibinhyen27 11-05-2017 16 9   Download

Main objective: Building the model on the effect of knowledge management system on the SME’s toward competitive advantage. Detail objective: Identifying the model and level of development on knowledge management in the SME’s in Vietnam; Design enterprise architecture for enterprise knowledge management system. Building the influence model of Enterprise knowledge management system to competitive advantage in the SME’s.

0p ngocmai222 11-06-2018 14 4   Download

Lecture Principles of Marketing - Chapter 18: Creating competitive advantage include all of the following contents: Competitor analysis, competitive strategies, balancing customer and competitor orientations. Inviting you refer.

35p allbymyself_06 28-01-2016 25 3   Download

Chapter 1: What is strategy and why is it important? In this chapter students will be able to: Understand the role of business strategies in moving a company in the intended direction, growing its business, and improving its financial and market performance; develop an awareness of the four most reliablestrategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage.

17p whocare_d 17-09-2016 9 1   Download

Chapter 6: Beyond competitive strategy: Other important strategy choices. This chapter includes contents: Strategic alliances and collaborative partnerships, merger and acquisition strategies, vertical integration strategies, outsourcing strategies, using offensive strategies to secure competitive advantage, using defensive strategies to protect the company’s position, strategies for using the internet as a distribution channel, choosing appropriate functional-area strategies, first-mover advantages and disadvantages.

30p whocare_d 17-09-2016 11 1   Download

Chapter 7: Competing in foreign markets. This chapter includes contents: Why companies expand into foreign markets; cross-country differences in cultural, demographic, and market conditions; the concepts of multi-country competition and global competition; strategy options for entering and competing in foreign markets; the quest for competitive advantage in foreign markets; profit sanctuaries, cross-market subsidization, and global strategic offensives; strategic alliances and joint ventures with foreign partners; competing in emerging foreign markets.

29p whocare_d 17-09-2016 7 1   Download

This paper targets to clarify various aspects of the matter and to provide answers to the following questions: What are competitive advantageous producing sectors and the exploitation of inventions in competitive advantageous producing sectors? Which is the actual status of activities of exploitation of inventions in competitive advantageous producing sectors?

16p jangni5 04-05-2018 9 1   Download

Chapter 1 - Strategy, business models, and competitive advantage. The main goals of this chapter are to: Understand why every company needs a distinctive strategy to compete successfully, manage its business operations, and strengthen its prospects for long-term success; learn why it is important for a company to have a viable business model that outlines the company's customer value proposition and its profit formula; develop an awareness of the five most dependable strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage.

12p dien_vi03 08-10-2018 5 0   Download

Chapter 5 - The five generic competitive strategies. The main goals of this chapter are to: Understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others, learn the major avenues for achieving a competitive advantage based on lower costs,...

28p dien_vi03 08-10-2018 2 0   Download

Chapter 7 - Strategies for competing in international markets. In this chapter, the following content will be discussed: Why companies expand into foreign markets, factors that shape strategy choices in foreign markets, the concepts of multicountry competition and global competition, strategy options for entering and competing in foreign markets, the quest for competitive advantage in foreign markets, strategies to compete in the markets of emerging countries.

22p dien_vi03 08-10-2018 1 0   Download

Chapter 8 - Corporate strategy: Diversification and the multibusiness company. After studying this chapter, you should be able to: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...

30p dien_vi03 08-10-2018 4 0   Download

Chapter 10: Superior strategy execution – Another path to competitive advantage. The main goals of this chapter are to: Gain command of what managers must do to build an organization capable of good strategy execution, learn why resource allocation should always be based on strategic priorities, understand why policies and procedures should be designed to facilitate good strategy execution,...

31p dien_vi03 08-10-2018 3 0   Download

Lecture fundamentals of marketing - Lecture 29: Creating competitive advantage. After studying this chapter you will be able to understand: Competitor analysis, competitive strategies, balancing customer and competitor orientations.

35p tieu_vu16 03-01-2019 0 0   Download

Fair warning: This book is meant to be dangerous. Provocative. Arresting. Like a brick thrown through the plate-glass window of the CEO’s office, the meeting room of the board of directors, or the faculty club of the business school that hits you up all the time for alumni contributions. I argue that today’s competitive environment for the business leaders is sufficiently hazardous and uncertain that you are better off thinking of it not as business but as war.

257p greengrass304 17-09-2012 56 19   Download

Bài giảng Chapter 1: Strategic Management and Strategic Competitiveness với các vấn đề chính như: Strategic Competitiveness; Sustained Competitive Advantage; Above-Average Returns;... Hy vọng tài liệu là nguồn thông tin hữu ích cho quá trình học tập và nghiên cứu của các bạn.

32p ngochuyen1234567 29-10-2015 27 4   Download

(BQ)Part 1 book "Modern competitive strategy" has contents: What is strategy, industry analysis, competitive advantage; strategy over time - growth and innovation, strategic planning, strategy execution.

211p bautroibinhyen27 11-05-2017 34 4   Download

After studying chapter 1, you will be able to: Summarize the major challenges of managing in the new competitive landscape, describe the sources of competitive advantage for a company, explain how the functions of management are evolving in today's business environment, compare how the nature of management varies at different organizational levels, define the skills you need to be an effective manager, understand the principles that will help you manage your career.

15p tangtuy02 08-03-2016 19 3   Download