Decision to buy products

Through the theoretical basis, the thesis identifies the factors affecting the decision to buy life insurance from the perspective of general buying behavior then has reference, adjustment and details of specific factors. in the field of life insurance in particular based on some recent case studies.

0p cothumenhmong6 17-07-2020 54 4   Download

Firstly, identify and measure the influence of the factors on the decision to buy products with environmental friendly packaging in Vietnam. Second, test the difference between gender, age, education level and income on the decision to buy products that are environmentally friendly. Thirdly, help managers understand the factors that influence the decision to buy products that have environmental friendly packaging, and provide the administrator with solutions for reference based on research results in order to help businesses attract customers and expand market size in Vietnam.

28p kequaidan6 15-07-2020 48 3   Download

Increasing disposable income of the consumers has transformed the buying pattern to a greater extent. Before shopping by people was very rare phenomenon but nowadays shopping is part and parcel of most of the households in which shoppers spend substantial amount on impulse buying.

5p guineverehuynh 17-06-2020 28 4   Download

Opinions by other consumers influences considerably on consumers’ buying decisions as well as on post-purchase product perceptions. This is called word of mouth (WOM) and it is assumed to be more efficient than conventional marketing tools like advertising and personal selling.

9p guineverehuynh 21-06-2020 36 2   Download

The study focuses on the use of information systems in the Heavy Engineering industry in South Africa and the decision to make, buy or rent information systems. Special focus was placed on the factors that influence the decision to make, buy or rent information systems. It is undeniable that changes in the competitive environment, such as technological advances and globalisation, are driving organisations toward new ways of operating. In striving to become flexible, lean, and more competitive, organisations have been increasingly swift to externalise support service functions.

174p trantungvn2008 23-08-2015 48 4   Download