Marketing research process

The organic cosmetics market in Vietnam has been developing for a long me. However, to have a more objective view of the organic cosmetics market, a comprehensive understanding of the market for organic cosmetics is necessary to provide development directions that are genuinely correct, unfortunately there isn't much research to support it.

8p vifilm 11-10-2024 4 1   Download

The research subject is the process of economic and mathematical modelling of time series characterizing the bitcoin exchange rate volatility, based on the use of artificial neural networks. The purpose of the work is to search and scientifically substantiate the tools and mechanisms for developing prognostic estimates of the crypto currency market development. The paper considers the task of financial time series trend forecasting using the LSTM neural network for supply chain strategies.

5p longtimenosee09 08-04-2024 9 1   Download

The aim of this study is to explore and develop methods of controlling colour while overcoming many of the inherent problems in the processing. Because to the enormous variety of paper available, testing for printing was narrowed to primarily 100% cotton papers. The negative was critical in realising the full potential of the salt prints tonal range. The film tested was limited by availability in the Australian market. The research into various films to create digital output negatives proved to be complex and time consuming.

236p runthenight07 01-03-2023 8 3   Download

This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques.

183p runthenight04 02-02-2023 7 2   Download

The research extends the understanding of these factors through the incorporation of Absorptive Capacity (ACAP). Accordingly, a model is developed that integrates ACAP, MVC and MV with market-driving innovation performance, comprising before-launch stage performance, post-launch stage performance and financial performance. External and internal structural factors relevant to the firm such as size and the nature of its competitive environment are also considered as moderators in the model.

440p runthenight04 02-02-2023 6 3   Download

This is an empirical investigation into the development of the accounting profession in Sri Lanka in the post-independence era. Taking the Institute of Chartered Accountants of Sri Lanka (ICASL) as a case, the study researches the accounting professionalization process during the past five decades (1959-2010). Thus, the study focuses on the struggles and interactions between competing groups and organisations within the accounting profession.

341p runthenight04 02-02-2023 4 3   Download

The aim of this research is to gain an in-depth understanding of the role of extended family members in family decision-making in the context of a high-involvement purchase in an emerging economy. A high-involvement purchase involves a positive and strong engagement for consumers and thus requires that the purchaser devotes more time, thought, energy, motivation and other resources to the purchase process (George & Edward, 2009; O’Cass, 2000).

277p runordie3 06-07-2022 8 2   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

Developed a chemometric-photometric analysis process in combination with Kalman filter method to simultaneously analyze mixtures of 2 and 3 substances with molecular absorption spectra overlapping in pharmaceutical samples; apply the process has been built to simultanneously analyze mixtures 2 and 3 substances in some pharmaceuticals are on the market Vietnam.

26p nguathienthan12 23-05-2021 23 3   Download

This research aims to study the disclosure of accounting information and factors affecting the disclosure process, as well as the impact disclosure has on listed companies' competitive advantages. Based on the results, the author would suggest several recommendations to improve the level of disclosure of information in order to boost competitive advantages.

27p kethamoi12 15-05-2021 19 4   Download

The research object of the thesis is a number of theoretical and practical issues about the development of wholesale markets for agricultural products in the process of building and developing a new countryside.

26p kethamoi12 15-05-2021 38 2   Download

The research objective of this thesis is to study the impact of internal control on the performance of CBTPs listed on the stock market of Vietnam, from which to consider making appropriate recommendations on internal control to help businesses improve operational efficiency in the current international economic integration context.

6p cothumenhmong10 19-03-2021 24 2   Download

The subject matter of the thesis is the factors affecting consumer satisfaction in kitchen appliances in Vietnam market. Suggestions with the aim of supporting the process of developing marketing strategies for enterprises trading in kitchen appliances in the Vietnam market are also the subject of interest of the thesis.

34p cothumenhmong6 17-07-2020 32 3   Download

This thesis researched the influence of ETBs on exporters from developing countries and their corresponding strategies through a case study of the Chinese organic food industry. Initially, a description of international trade and world export was developed, including their roles in the process of globalization. Trade barriers generated in international trade were then explained, with the focus on NTBs, especially ETBs. Lastly, the link between ETBs and market access was described and then the purpose of this study was proposed.

85p nguyenyenyn117 18-06-2019 47 5   Download

In Malaysia, the initial public offering (IPO) market has seen some changes in 2016 due to poor economic conditions. Project risk management practices in IPO projects by investment bank are to be explored in this paper. This will be done to identify their positive impact on an IPO project in Malaysia to understand the significance of the role of project risk management in determining IPO success. The goal of the IPO is to obtain approval for it to be launched in the stock exchange market.

109p nguyenyenyn117 17-06-2019 49 10   Download

Chapter four explain the importance of information to the company and its understanding of the marketplace, define the marketing information system and discuss its parts, outline the steps in the marketing research process, explain how companies analyze and distribute marketing information, discuss the special issues some marketing researchers face, including public policy and ethics issues.

26p allbymyself_06 28-01-2016 67 5   Download

In this chapter you will: Develop an understanding of the importance and nature of quality control checks, understand the data entry process and data entry alternatives, learn how surveys are tabulated and cross-tabulated, understand the concept of hypothesis development and how to text hypotheses.

24p allbymyself_06 28-01-2016 47 2   Download

After completing this unit, you should be able to: Understand the role of the questionnaire in the data collection process, become familiar with the criteria for a good questionnaire, learn the process for questionnaire design, become knowledgeable about the three basic forms of questions,...

20p allbymyself_06 28-01-2016 56 5   Download

After completing this unit, you should be able to: To understand the problem definition process; to learn the steps involved in the marketing research process; to understand the components of the research request; to learn the advantages and disadvantages of survey, observation, and experimental research techniques; to become familiar with how the research process is initiated.

11p allbymyself_06 28-01-2016 58 4   Download

In this chapter you will learn: Know about marketing information systems, understand the scientific approach to marketing research, know how to define and solve marketing problems, know about getting secondary and primary data, understand the role of observing, questioning and using experimental methods in marketing research, understand the important new terms (shown in the margins).

6p allbymyself_06 26-01-2016 58 2   Download