Marketing strategy

In this study, the author examined the SERVQUAL model's service quality evaluation elements involving customer satisfaction. More specifically, the hypothetical model was proposed to examine how each component of service quality affects customer satisfaction specifications.

8p viengfa 28-10-2024 1 1   Download

The paper proposed several recommendations to rebuilding the swine herd in order to address the issues and overcome the challenges, mainly focus on improving sow quality, market information and linkages, good practices in production, training for labor, and address environmental issues.

13p vibecca 01-10-2024 2 2   Download

In Vietnam, digital transformation has been considered as the leading strategy of commercial banks, especially in terms of credit risks. Therefore, they must identify how their digital transformation affects their credit risks to maintain effective operation and steady growth in a complex and changing market environment.

12p viormkorn 27-09-2024 4 2   Download

The study aims to investigate the factors affecting marketing strategy of logistics enterprises in the central key economic region. This study uses quantitative research methods through SPSS to test the scale reliability, exploratory factor analysis (EFA) and regression analysis. Data were collected from 120 logistics enterprises in the central key economic region. The results show that four factors positively affect the marketing strategy of logistics enterprises, including information technology capability, human resources, competitors, legal environment.

14p toduongg 24-08-2024 8 3   Download

This article focuses on the social judgment theory and its application to examine consumer reactions to businesses. For businesses that apply green marketing strategies in their operations, consumer judgment has different characteristics, which moderates and alters the intention and behaviour of consuming green products. This study applied the documentary method, combining synthesis and evaluation to reveal that consumers often have psychological judgments about the reality of businesses that are implementing a sustainable development strategy.

10p toduongg 24-08-2024 3 1   Download

The limitation of this research is few time to collect data for this reason the sample size was small for this research, it is recommended to have bigger sample size for future studies. The study is a contribution to the new business houses to understand their business in much organized way and I is must to have the marketing strategy for a successful business venture.

11p longtimenosee10 26-04-2024 5 4   Download

The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.

12p longtimenosee10 26-04-2024 7 2   Download

According to the research findings, it is highly suggested to use an effective pricing strategy in order to retain customers in Businesses in Kurdistan. The limitation of this research is lack of time that the researcher was not able to gather more information and data regarding pricing strategy and customer retention. The novelty of this research as specifically to the Erbil market penetration pricing is the best to keep the customer for the long run of business.

15p longtimenosee10 26-04-2024 3 2   Download

This paper contributes to the literature on the internationalization process of new ICT companies, especially the ride-hailing developer firms. It analyzes the global expansion of UBER in the Asian market. UBER did an aggressive expansion using a standard business model in every market that they get into. The strategy was on scale economy rather than localization of services. The case analysis suggests that UBER was unsuccessful in its global expansion due to a number of factors especially t

7p longtimenosee10 26-04-2024 2 2   Download

The aim of the study was to explore how the logistics, micro, market and macro coordination dimensions affect the availability of artemisinin-based combination therapies (ACTs) in general hospitals in Uganda. Following a qualitative approach, a multiple case study strategy was used. Specifically, four focus group discussions, each consisting of 8 respondents were conducted from four purposively selected hospitals.

18p longtimenosee10 26-04-2024 6 2   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 7 0   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 6 0   Download

The article discloses methodological approaches to quantifying the level of penetration of block chain technologies into the regional socioeconomic environment in comparison to the supply chain strategies. Based on the methods of mathematical and statistical analysis, it allows you to formalize and convert a large array of data of a qualitative order into a single scale for measuring the process under study - the level of demand in the regional socio-economic environment for block chain technology.

6p longtimenosee09 08-04-2024 1 1   Download

The research subject is the process of economic and mathematical modelling of time series characterizing the bitcoin exchange rate volatility, based on the use of artificial neural networks. The purpose of the work is to search and scientifically substantiate the tools and mechanisms for developing prognostic estimates of the crypto currency market development. The paper considers the task of financial time series trend forecasting using the LSTM neural network for supply chain strategies.

5p longtimenosee09 08-04-2024 9 1   Download

This research investigates the ‘stateless income’ tax strategies pursued by firms publicly listed in the United States. Stateless income strategies are employed by multinational corporations, American firms in particular, through a Double Irish Dutch Sandwich structure to reduce tax liabilities. By examining 700 listed U.S. firms over the period 2004-2013, this research finds that larger firms with higher levels of foreign income are more likely to adopt the Double Irish Dutch Sandwich structure.

52p runthenight07 01-03-2023 10 3   Download

Given that the implementation of mega infrastructure projects continues to fail to achieve most of their strategies and benefits, where decisions are generally guided by government policy rather than the market, the aim of the research is to investigate factors that influence organisational strategic decision-making on the implementation of mega public sector infrastructure program of projects. This also includes the exploration of an effective governance mechanism to optimise its success.

340p runthenight04 02-02-2023 7 2   Download

This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

196p runthenight04 02-02-2023 8 3   Download

The focus of this study is on two of these factors: gender stereotyping and bullying. Gender stereotypes are the beliefs and attitudes that are presumed to distinguish between women and men (Rollero, Glick & Tartaglia, 2014), while bullying can be referred to as the repeated acts of an individual or group with the intention to harman individual holding an inferior position of power (Goldsmid & Howie 2014). While these two separate issues can occur independent of one another and in combination, gender based stereotyping and bullying both form critical barriers to female professionals.

144p runthenight04 02-02-2023 9 3   Download

The thesis will attempt to address the following questions: 1. Does the BWS produce superior risk-adjusted returns? 2. Do extreme portfolio trading strategies work in the Australian options market? 3. Can options be combined with equity to generate positive alpha? 4. How can the characteristics of options be used to provide superior returns? 5. Does the rebalancing period matter in the options market? 6. Can equity strategies be extended to the options market?

338p runthenight04 02-02-2023 10 3   Download

The aim of this thesis is: To examine and evaluate commercial property market forecast theory and models used in forecasting market performance; to define and analyse downside risk exposure and strategies to manage risks in a real estate environment; to test the accuracy of commercial property market and economic forecasts and to determine whether they capture downside risks; to analyse and discuss the relationship between property forecast errors and economic forecast errors; to explore the current state of the australian commercial property market forecasting practice and its exposure to ...

403p runthenight04 02-02-2023 9 4   Download