Ôn thi marketing

In this study, the researcher focuses on exploring the impact of the European Union–Vietnam Free Trade Agreement and the European Green Deal on Vietnamese exports. This article used qualitative methods, including collecting and analyzing secondary data. The objective is to understand the requirements and standards set by the European market and the advantages that the free trade agreement impacts on the quality and competitiveness of Vietnamese export products.

16p viengfa 28-10-2024 0 0   Download

This paper focuses on testing the applicability of various financial constraints measurements in the context of the Vietnamese market. Using a sample of non-financial quoted firms throughout 2010-2019; our paper contributes to current corporate finance literature with a novel and simple measurement of financial shortages that is effectively applicable for Vietnamese firms, namely the Age-size-cash flow- interest coverage index (ASCIC).

5p viling 11-10-2024 1 1   Download

Natural products have been gaining popularity in recent years as a safe skin-safe alternative solution to synthetic products on the market. In particular, natural ingredients have been found to have skinwhitening properties by inhibiting melanin production and reducing hyperpigmentation. This review provides the analysis of some mechanisms and effectiveness of natural products in achieving even skin tone and reducing the appearance of dark spots.

8p vifilm 11-10-2024 1 0   Download

The objective of this research is to fill the existing research gaps by identifying the factors that contribute to the destination competitiveness of Da Nang City based on the evaluations of domestic tourists. The research conducted a survey using non-probability sampling methods on social media platforms, namely Facebook and Instagram, targeting 415 tourists.

8p vifilm 11-10-2024 1 0   Download

This article presents research on the practical development, the impacts, and the application of Industry 4.0 technologies in the real estate market in Vietnam. Through this examination, it evaluates, forecasts, and recommends solutions to foster a healthy real estate market and improve the mechanisms of real estate market development in the foreseeable future.

7p vibecca 01-10-2024 4 2   Download

Honeydew melon (Cucumis melo L.) is a highly nutritious fruit, but its climacteric respiration property leads to rapid quality degradation, a short shelf-life, and low marketability. The objective of this study was to evaluate the effects of Aloe vera gel coating on postharvest quality of honeydew melon cv. Ngan Huy under atmospheric conditions.

9p vibecca 01-10-2024 1 1   Download

Nghiên cứu sử dụng mô hình Smart (Software for Market Analysis and Restrictions on Trade) với số liệu năm 2021 được lấy từ hệ thống WITS (World Integrated Trade Solution) của Ngân hàng Thế giới nhằm xác định ảnh hưởng của Hiệp định thương mại tự do Việt Nam - Vương quốc Anh (UKVFTA) đến hoạt động xuất khẩu giày dép của Việt Nam trên thị trường Vương Quốc Anh. Bài viết đề xuất một số giải pháp nhằm thúc đẩy hoạt động xuất khẩu cũng như nâng cao khả năng cạnh tranh sản phẩm giày dép của Việt Nam sang thị trường Anh trong thời gian tới.

11p viormkorn 27-09-2024 6 2   Download

Expanding international cooperation relations is expected to bring many opportunities to the Vietnamese banking industry to develop and enhance its position in the world market. This empirical study used the Z-score index to measure bank stability, and impact factors (independent variables) were selected based on the CAMELS analytical framework.

13p viormkorn 27-09-2024 3 2   Download

This research determines the impact of foreign direct investment (FDI) on the economic growth of Vietnam (economic) over the period 1990 to 2020 after the political and economic reforms (Doi Moi) in 1986. The study uses the VAR model through unit root test, Granger causality, impulse response, and variance decompositions to achieve the goal of finding the impacts of FDI on economic growth.

15p viormkorn 27-09-2024 3 3   Download

This research aims to evaluate the impact of CW issuance on the price and liquidity (measured by trading volume and bid-ask spread) of underlying stocks on the Vietnamese stock market. The study employs the event study methodology and Wilcoxon test to examine whether abnormal returns, trading volume, and bid-ask spreads change after CW issuance.

14p viormkorn 27-09-2024 7 2   Download

This study focuses on the inner city first where a citywide network of water surface and city parks has already existed yet continues to decrease in both quantity and quality under the huge impact of today’s rapid urbanisation in the vigorous development of the market economy.

8p viyoko 24-09-2024 1 1   Download

Developing a capillary zone electrophoresis method for determining simultaneously paracetamol and diclofenac in pharmaceutical formulations; Applying this method on the products circulated on the market.

7p vifaye 20-09-2024 3 1   Download

This article studies determinants of the sales of food companies listed in Vietnam stock market in the increasing trend of international trade. We carried out a research on 50 listed food companies in Vietnam in the period from 2014 to 2019. In this study, beside the regression analytical technique, the Blinder - Oaxaca decomposition analysis is used to study more deeply the effect of factors on the sales of companies.

19p toduongg 24-08-2024 3 1   Download

This article focuses on the social judgment theory and its application to examine consumer reactions to businesses. For businesses that apply green marketing strategies in their operations, consumer judgment has different characteristics, which moderates and alters the intention and behaviour of consuming green products. This study applied the documentary method, combining synthesis and evaluation to reveal that consumers often have psychological judgments about the reality of businesses that are implementing a sustainable development strategy.

10p toduongg 24-08-2024 3 1   Download

This research aims to investigate the impact of digital content marketing (DCM) motivations on customer purchase intention through their engagement. In which, moderator effect of brand trust is considered. Applying Uses and Gratification Theory (UGT), the DCM motivations were classified into information, entertainment, social interaction, and remuneration.

20p toduongg 24-08-2024 2 0   Download

Digital platforms must give a better user experience in order to retain clients. In this article, the author explores the RACE digital marketing framework, the ACT approach, and case studies on the success of conversion rate optimization (CRO) from several firms in the past. In particular, the author will provide firms that adapt their tactics in conditions of conversion rate optimization (CRO) to the new normal with a wealth of relevant information to assist many businesses in overcoming the terrible pandemic.

16p toduongg 24-08-2024 3 0   Download

This research focuses on cosmetic products and observes the impact of celebrities and expert influencers on consumers’ brand admiration and purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and purchase intentions are tested. The survey method was employed to conduct this research, and data were collected from 522 respondents. The proposed hypotheses were tested using Cronbach’s Alpha coefficient and SEM structural models.

12p toduongg 24-08-2024 2 1   Download

This paper is set out to explore the performance of the APT in the Vietnamese market in the context of the U.S - China trade war 2018. Testing on the listed stocks in Vietnamese stock exchanges provides a certain impact of the trade war on the asset pricing models’ effectiveness. Specifically, the trade war casts the effects on the prediction power of economic forces on the expected returns of the Vietnamese stocks. This is the first study to bring light into the investigation of the validity of the APT in the Vietnamese economy in the wake of the trade war.

16p toduongg 24-08-2024 1 0   Download

This paper investigates the effects of economic sanctions (ES) on global banking flows (GBF) using 4,022 pairs of 207 countries during the period 1995-2018. We use a structural gravity model combined with the rich Global Sanction DataBase introduced by Felbermayr et al. (2020, 2021). ES include various forms of sanction, including arms, trade, financial, travel, and other sanctions, whereas GBF reflect cross-border lending. Our empirical results show a negative association between ES and GBF. The heterogeneous effects of ES on GBF depend on the types of sanctions.

18p toduongg 24-08-2024 0 0   Download

The purpose of this study is to examine if CSR practices have a correlation with companies’ performance of the twenty Vietnamese firms. Despite a large number of studies on CSR with the sole focus on emerging economies, this concept in the specific Vietnamese market has yet to receive apprehension and qualified research. Therefore, this paper provides a quantitative approach to study the relationship between CSR and financial performance of Vietnamese firms in three distinct sectors: banking, real estate and food manufacturing.

14p toduongg 24-08-2024 4 2   Download