Qualitative research

This is an exciting time for professionals associated with physical activity and the health professions. We have seen a substantial increase in the amount and type of research being conducted. Qualitative research has grown in popularity and has gained respect as a viable method of answering important research questions. Despite its broad appeal and inclusion in many disciplines, however, qualitative research often has an ethereal or mystical feel to it, particularly for those practitioners with strong roots in physical activity and the health professions.

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Tham khảo sách 'qualitative research report on orphans and vulnerable children in palapye, botswana', khoa học xã hội, lịch sử văn hoá phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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In this chapter you will learn: To define qualitative research, to explore the popularity of qualitative research, to understand why qualitative research is not held in high esteem by some practitioners and academicians, to learn about focus groups and their tremendous popularity,...

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After completing this chapter, students will be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain analytic induction Explain the Interaction Model for Research Design used for qualitative research Explain the role of a research question in qualitative research Assess the effectiveness of research questions in qualitative research

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The learning objectives for this chapter include: Explain how qualitative research differs from quantitative research, identify the role of the researcher and explain its potential effects on the research process, read the research report and identify the focus or objective of the project,....

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(BQ) Part 1 book "Marketing research" has contents: The role of marketing research in management decision making; the marketing research industry and research ethics, secondary data and big data analytics, qualitative research, traditional survey research,...and other contents.

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(BQ) Part 1 book "Essentials of marketing research - A hands on orientation" has contents: Introduction to marketing research; defining the marketing research problem and developing an approach; research design, secondary and syndicated data; qualitative research; survey and observation; experimentation and causal research; measurement and scaling.

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(BQ) Part 1 book "Marketing research" has contents: Introduction to marketing research, introduction to marketing research, research design, secondary data and packaged information, qualitative research techniques, evaluating survey data collection methods, selecting the sample,...and other contents.

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(BQ) Part 1 book "Essentials of marketing research" has contents: Nature of marketing research, planning the research project, decondary data, sampling, surveys, measurement and scaling, questionnaires, qualitative research, observation and experiment.

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This book is structured in three parts. In Part I, we aim to sensitise you, the reader, to the complex issues that challenge qualitative researchers at the planning stage of their projects. In Part II, the challenge of using different methodologies in practice is critically explored by 15 authors who share their individual research experiences. Part III examines the choices we make when we evaluate and present research. We hope you will find this book both exciting and helpful. Inevitably, there are many gaps in terms of topics and issues covered, and methodologies represented.

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Chapter 7 - Qualitative research. After studying this chapter you will be able to understand: How qualitative methodologies differ from quantitative methodologies, the controversy surrounding qualitative research, the types of decisions that use qualitative methodologies, the different qualitative research methodologies,...

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Chapter 4 - Introduction to qualitative research. After reading this chapter, you should be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain inductive analysis, explain the qualitative research model, describe issues of credibility that must be addressed in qualitative research,...

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Chapter 14 - Designing qualitative research. After reading this chapter, you should be able to: Identify the role of the researcher in qualitative research designs and explain the potential effects of different researcher roles on the research process. Select, and argue for, an appropriate researcher role for a specific research project. Develop a purpose statement and research question for a qualitative research project.

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Chapter 18 - Reading and writing the qualitative research report. After reading this chapter, you should be able to: Select the story you want to tell, read through all of the data collected before you begin writing, decide whose voice will be the primary storyteller and select an appropriate writing style, identify the core ideas you want to present in the story, write a description about how the data were collected.

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Chapter 14 - Introduction to qualitative research. After reading this chapter, you should be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain inductive analysis, explain the qualitative research model, describe issues of credibility that must be addressed in qualitative research,...

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Chapter 15 - Designing qualitative research. After reading this chapter, you should be able to: Identify the role of the researcher in qualita-tive research designs and explain the poten-tial effects of different researcher roles on the research process; select and argue for an appropriate re-searcher role for a specific research project; develop a purpose statement and research question for a qualitative research project;...

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Chapter 18 - Reading and writing the qualitative research report. After reading this chapter, you should be able to: Select the writing style for your qualitative report, decide whose voice will be the primary storyteller, identify the core ideas you want to present, write a description about how the data were collected, make decisions about revealing the identity of participants.

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Chapter 6 – Forms of qualitative research. In this chapter students will be able to: Explain the differences between qualitative and quantitative research methods, describe the reasons to use qualitative research, list the nine types of qualitative research designs, distinguish between primary and secondary data, use triangulation in a research design.

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‘Marketing research’ has often been called ‘market research’, and there has been much confusion about what these terms actually mean. Indeed, some writers have been so worried about the terminology that they have called their books ‘research for marketing decisions’ to overcome the problems. The term marketing research, of which market research is but one element, encompasses the full range of research and evaluation activities undertaken by marketing professionals to guide them in decision making, and it is marketing research that I address in this book....

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Thomas Ahrens Ph.D., is a Senior Lecturer in Accounting at the London School of Economics where he has been working since 1996. His research is mostly qualitative. It is broadly concerned with accounting and organisational process. Thomas has compared management accounting practices in contemporary British and German firms and studied the uses of performance measurement systems in a large U.K. restaurant chain. He has also written on comparative and case study research in accounting. Thomas’ latest research project is investigating performance measurement in British and German banks.

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