Superior customer value

After examining customer-driven marketing strategy, we now take a deeper look at the marketing mix: the tactical tools that marketers use to implement their strategies and deliver superior customer value. The product and brand are usually the first and most basic marketing consideration. We start with a seemingly simple question: What is a product? In this and the next chapter, we study how companies develop and manage products and brands.

38p larachdumlanat125 24-12-2020 23 3   Download

This paper is an endeavor to appreciate the importance of building a separate rural business vertical, in order to make a successful rural market presence and bestow bucolic folks with superior customer value.

8p murielnguyen 25-06-2020 19 3   Download

One of the main reasons for choosing ARC is for its superior ability at handling imbalanced class distributions. It utilizes the association rule mining, making sampling unnecessary in many cases otherwise requiring sampling. In [WZYY05], ARC has been shown to produce the best result among many algorithms on the data set used for KDD- 98 [Kdd98], which has a skewed class distribution. In addition, ARC can handle high dimensionality (the data set has more than 400 variables) without a considerably long running time.

34p lenh_hoi_xung 21-02-2013 97 5   Download