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Traditional business model

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  • The main objective of this research study is to empirically test if a traditional brand equity model is applicable to online companies and to ascertain its nomological validity.

    pdf240p runthenight04 02-02-2023 9 3   Download

  • Argumentation has been traditionally the domain of rhetorics and logics, rather than linguistics. Since Aristotle’s time, scholars have studied how ideas are organized in different ways to make an argument. Aristotle was the first person who realized two main constituent of an argument, a Position, and its Justification. Later on Ad Herennium (862BC) expanded the argumentation structure to include five parts: a proposition, a reason, a proof of the reason, an embellishment and a resume.

    pdf89p chieu_mua 22-08-2012 82 25   Download

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