Vietnamese purchase intention

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 33 4   Download

The paper aims to search out “The mediating role of student-post purchase regret in university brand switching intention”. Quantitative research was conducted with a non-probability sample. The data was collected from six-hundred university students in three financial autonomy Vietnamese universities and was processed by SmartPLS 4.0 software.

9p viyamanaka 06-02-2025 3 2   Download

This study focuses on understanding the factors that inuence Vietnamese consumers' intention to buy secondhand clothes, especially understanding the mediating role of circular fashion awareness. Use quantitative research methods. With the sample size of 823. Data processed by SPSS 22 and AMOSS 22 software.

7p tuetuebinhan000 23-01-2025 5 2   Download

Về mặt thực tiễn, khi thực hiện các chiến lược Marketing, các công ty du lịch cần phải đặc biệt quan tâm đến eWOM. Các công ty du lịch cũng có thể can thiệp, điều tiết những thông điệp truyền miệng trực tuyến để nâng cao hiệu quả Marketing. Dựa vào những nghiên cứu ở nước ngoài, những công trình khoa học được đăng trên các tạp chí thế giới uy tín, nghiên cứu này góp một phần nhỏ giúp các công ty du lịch có thêm cơ sở khoa học để định hướng những kế hoạch Marketing, truyền thông và PR thương hiệu.

136p thiennhaikhach01 05-07-2021 113 17   Download

The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).

24p trinhthamhodang1217 14-01-2021 37 3   Download

The thesis identifies the relationship of some factors of perception and emotion of Vietnamese consumers in China's intention to buy garments.

17p cothumenhmong6 17-07-2020 23 1   Download

Theoretical considerations on factors affecting purchase intention and the factors affecting the customers' intention to use Ebanking services at commercial banks in Vietnam. Studying individual customers in some cities: Hanoi, Ho Chi Minh City. The study period: From 2015 to 2017.

25p bibianh 25-09-2019 58 3   Download