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Dissertation summary: Components of brand equity: The case of binh thuan dragon fruit
Research objective: Explore the components of Binh Thuan
dragon fruit brand equity; to measure the effect of components of Binh Thuan dragon fruit brand equity to overall brand equity; and the effect of components of Binh Thuan dragon fruit brand equity together; to suggest some policy for Development Research Center of Binh Thuan dragon fruit trees, Binh Thuan dragon fruit; association to increase Binh Thuan dragon fruit brand equity.
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