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Role of event organising companies in increasing the brand image of the client companies

The study concludes that factors such as quality of service, employee engagement and relationship, use of updated technology, customisation and attracting clients through advertisement and publicity are important factors that determine brand identity of the event management companies.

guineverehuynh
22/06/2020

Quality of service

Employee engagement and relationship

Use of updated technology

Customisation and attracting clients

Chi square analysis

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