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Role of event organising companies in increasing the brand image of the client companies

Chia sẻ: Huỳnh Ngọc Toàn | Ngày: | Loại File: PDF | Số trang:10

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The study concludes that factors such as quality of service, employee engagement and relationship, use of updated technology, customisation and attracting clients through advertisement and publicity are important factors that determine brand identity of the event management companies.

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Nội dung Text: Role of event organising companies in increasing the brand image of the client companies

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