NHÓM CH ĐI M 1: Ủ Ể
BUSINESS VOCABULARY SET 1:
ADVERTISING (P.1)
Vocabulary:
1. bombard (v): oanh t c, d n d p t n công (dùng c nghĩa đen & nghĩaạ ồ ậ ấ ả bóng)
2. conglomerate (n): t pậ đoàn
3. consume (v) - consumption (n): tiêu dùng, tiêu thụ
4. dominate (v): chi ph i, kh ngố ố chế
5. endorse (v): ng h , tánủ ộ thành
6. exaggerate (v): phóng điạ
7. fallacy (n): ng y bi n, saiụ ệ l mầ
8. gain popularity (collocation): tr nên ph bi n, thu hút s chúở ổ ế ự ý
9. merchandise (n): hàng hóa, th ngươ ph mẩ
10. obsolete (adj): l iỗ th iờ
11. predecessor (n): ng i đi tr c, ti n nhi m, s n ph m điườ ướ ề ệ ả ẩ ờ tr cướ
12. processor (n): b vi xộ ử lý
13. revolutionary (adj): mang tính cách m ng, đtạ ộ phá
14. saturate (v): bão hòa
15. tuberculosis (n): b nhệ lao
Exercises:
Task 1: Fill in the blanks with suitable words/phrases
1. The troops the city, killing and injuring hundreds.
2. It is a common that women are worse drivers than men.
3. Gas lamps became when electric lighting was invented.
4. Since the US market has now been , drug dealers are looking to Europe.
5. He has the whole event to make it sound rather more dramatic than it actually
was.
Task 2: Translate from Vietnamese to English
1. Nhi u ng i đã b b t gi vì tham gia vào các ho t đng cáchề ườ ị ắ ữ ạ ộ m ng.ạ
2. Các t pậ đoàn tài chính chi ph iố n nề kinh tế qu cố gia, làm nhả h ngưở đnế kế ho chạ chi
tiêu c aủ chính
ph .ủ
3. Lao ph i là căn b nh có th gây ch t ng i n u không đc ch a tr đúngổ ệ ể ế ườ ế ượ ữ ị cách.
4. Nh m t lo t các m ng xã h i h tr / tr giúp, các b n tr r t d thu hút đc s chú ý t ờ ộ ạ ạ ộ ỗ ợ ợ ạ ẻ ấ ễ ượ ự ừ
c ng đng m ng.ộ ồ ạ
5. M i nhà lãnh đo m i đu đ l i cho ng i ti n nhi m vì nh ng sai l m trong quáỗ ạ ớ ề ổ ỗ ườ ề ệ ữ ầ kh .ứ
Task 3: Fill in the blanks with suitable words/phrases
bombard (v) gain popularity (collocation)
conglomerate (n) merchandise (n)
consume (v) - consumption (n) obsolete (adj)
dominate (v) predecessor (n)
endorse (v) processor (n)
exaggerate (v) revolutionary (adj)
fallacy (n) saturate (v)
tuberculosis (n)
Some people say that advertising encourages us to buy things that we really do not need. Others say
that advertisements tell us about new products that may improve our lives.
Discuss both views and give your own opinion.
Recently, commercial advertisements have 1 a variety of television channels, newspapers,
magazines and websites. While some claim that this trend helps popularise new goods that enhance
people's living standards, I would contend that the main result is the unnecessary 2 of goods
by the public.
There is a common 3 that advertising is an important means to introduce new and
invaluable products to the public. People may argue that in the past, a number of world-changing products
4 thanks to advertising, such as the success story of electronic cigarette advertisements in the
early 2000s, which were believed to have saved millions from 5 and lung cancer. However, in
more recent years, the market has become 6 , leaving very little chance that one can invent a
7 product that changes people's life. Even when there are such life-changing inventions, it is
still very unlikely that they can reach their potential customers through advertising channels, because
these channels tend to be owned, controlled or 8 by 9 , who have no top priority
other than promoting their own 10 .
I believe the main purpose of most advertisements is to persuade customers to make a purchase
regardless of their true needs. To meet sales targets, large companies often 11 the usefulness
of a small feature of their products when advertising. For example, the latest Samsung mobile phone
seems no different from its 12 , except for a slightly faster 13 , but Samsung
marketers are skilful enough to convince customers that their older phones are 14 , and that
these devices must be upgraded to the latest version. Some other companies, including Unilever, have
hired celebrities to 15 their products, so as to appeal to customers who are fans of these
famous people. All these advertising techniques may promote sales, but are far less likely to encouraging
customers to purchase the goods they truly need.
In conclusion, advertising has been used as an important selling tool for many businesses, whose
primary goal is profit, rather than meeting customers'needs.
333 words, written by Tu Pham
Key:
Task 1:
1. bombarded 2. fallacy 3. obsolete 4. saturated 5. exaggerated
Task 2: Answers may vary
1. Many people were arrested for taking part in revolutionary activities.
2. Financial conglomerates have dominated the national economy, influencing the governmental
spending plans.
3. Tuberculosis can be fatal if not properly treated.
4. With the aid of a variety of social networks, it is easy for young people to gain popularity from
netizens.
5. Each new leader would blame their predecessor for all the evils of the past.
Task 3:
Some people say that advertising encourages us to buy things that we really do not need. Others say
that advertisements tell us about new products that may improve our lives.
Discuss both views and give your own opinion.
Recently, commercial advertisements have (1) bombarded a variety of television channels,
newspapers, magazines and websites. While some claim that this trend helps popularise new goods that
enhance people's living standards, I would contend that the main result is the unnecessary (2)
consumption of goods by the public.
There is a common (3) fallacy that advertising is an important means to introduce new and invaluable
products to the public. People may argue that in the past, a number of world-changing products (4)
gained popularity thanks to advertising, such as the success story of electronic cigarette advertisements
in the early 2000s, which were believed to have saved millions from (5) tuberculosis and lung cancer.
However, in more recent years, the market has become (6) saturated, leaving very little chance that one
can invent a (7) revolutionary product that changes people's life. Even when there are such life-changing
inventions, it is still very unlikely that they can reach their potential customers through advertising
channels, because these channels tend to be owned, controlled or (8) dominated by (9) conglomerates,
who have no top priority other than promoting their own (10) merchandise.
I believe the main purpose of most advertisements is to persuade customers to make a purchase
regardless of their true needs. To meet sales targets, large companies often (11) exaggerate the usefulness
of a small feature of their products when advertising. For example, the latest Samsung mobile phone
seems no different from its (12) predecessor, except for a slightly faster (13) processor, but Samsung
marketers are skilful enough to convince customers that their older phones are (14) obsolete, and that
these devices must be upgraded to the latest version. Some other companies, including Unilever, have
hired celebrities to (15) endorse their products, so as to appeal to customers who are fans of these famous
people. All these advertising techniques may promote sales, but are far less likely to encouraging
customers to purchase the goods they truly need.
In conclusion, advertising has been used as an important selling tool for many businesses, whose
primary goal is profit, rather than meeting customers'needs.
333 words, written by Tu Pham