VOCABULARY SET 2:
ADVERTISING (P.2)
Vocabulary:
1. censor (v/n) - censorship (n): ki m duy t/ng i ki m duy t, công tác ki mể ệ ườ ể ệ ể duy tệ
2. dual (adj/n): đôi, kép
3. exaggerate (v): phóng điạ
4. extract (n): đo nạ trích
5. fall victim to (collocation): tr thành n n nhân c a vi c gìở ạ ủ ệ đó
6. fierce (adj): d d i, kh cữ ộ ố li tệ
7. gain an edge over (collocation): làm t t h n m t chút, có l i th h n ai đó m tố ơ ộ ợ ế ơ ộ chút
8. identical (adj): gi ng h tố ệ nhau
9. impulsive (adj): b c đng, h pố ồ ấ t pấ
10. in an attempt to (collocation): v i m c đích làm vi cớ ụ ệ gì
11. manipulate (v): đi u khi n, lôiề ể kéo
12. overstate (v): nói quá
13. predecessor (n): ng i đi tr c / ti n nhi m, s n ph m điườ ướ ề ệ ả ẩ ờ tr cướ
14. processor (n): b vi xộ ử lý
15. proliferate (v): tăng nhanh, sinh sôi n yả nở
16. rational (adj): h p lý, có lýợ lẽ
17. rival (n): điố thủ
18. vet (v): tìm hi u, xem xét, hi uể ệ đính
Exercises:
Task 1: Write sentences from given cues. Make changes to the cues when needed.
1. airline / admit / involve / dirty tricks / campaign / win / customer / their rival.
2. scientist / theory / base / rational evidence / been / prove / laboratory / experiment.
3. opposition / leader / accuse / government minister / manipulate / statistic / suit themselves
4. impact / new legislation / been / great / overstate.
5. fierce / wind / blow / threaten / capsize / our boat.
Task 2: Translate from Vietnamese to English
1. Mong r ng v t ng th ng m i s n i b c ng i ti n nhi m và ti p t c giúp đt n c ằ ị ổ ố ớ ẽ ố ướ ườ ề ệ ế ụ ấ ướ
đc th nh v ng v m t tàiượ ị ượ ề ặ chính.
2. B i tr con th ng tr nên b c đng, h p t p, ng i giám h c a chúng đa ra các quy t đnh ở ẻ ườ ở ố ồ ấ ấ ườ ộ ủ ư ế ị
(thay chúng) cho đn khi chúng đ tu i ch u trách nhi m tr c phápế ủ ổ ị ệ ướ lu t.ậ
3. M t s đài truy n hình đc yêu c u ki m duy t các t nói t c b ng hi u ng hình nh và âmộ ố ề ượ ầ ể ệ ừ ụ ằ ệ ứ ả
thanh.
4. M c dù là đ gi , b n sao chép gi ng y h t đã đc bán v i giá g n nh b ng b c tranhặ ồ ả ả ố ệ ượ ớ ầ ư ằ ứ g c.ố
5. Sau tr nậ m aư gió mùa, m iọ lo iạ côn trùng b tắ đuầ sinh sôi n yả n ,ở và b nạ có thể th yấ m iọ ng iườ
liên
t c xua, đp tay trong vào không khí.ụ ậ
Task 3: Fill in the blanks with suitable words/phrases
Consumers are faced with increasing numbers of advertisements from competing companies. To what
extent do you think are consumers influenced by advertisements? What measures can be taken to
protect them?
Recently, commercial advertisements have 1 in a variety of television channels,
newspapers, magazines and websites, as a result of 2 competition in the market. I would
contend that these advertisements may have a negative impact on their audience as people start to
purchase unnecessary products. To prevent this from happening, I believe the authorities should take
some definite actions, such as exercising stricter 3 on all forms of advertising.
I agree that customers often 4 companies' advertising campaigns. This is primarily
because large companies often 5 the usefulness of a few small features of their products
when advertising. This advertising technique can be seen in the case of the latest Apple Phone 7 Plus
smartphone, which is nearly 6 to its 7 , except for the new
8 system and a slightly faster 9 . 10 gain a competitive advantage
over their 11 Samsung's Galaxy S7, Apple's marketers used emotional appeal to encourage
12 rather than 13 spending.
Censorship, from my perspective, is the key to addressing the problem. This can be done by
establishing an authority specialising in 14 all new advertisements. The censorship process
should be stringent enough so that all the 15 that contain any form of exaggeration are taken
out before these advertisements are published. This exclusion of exaggerated content ensures that no
companies can use advertising to 16 their customers, and consumers may stop buying the
goods they do not truly need.
In brief, many businesses use advertising to 17 their competitors rather than to fulfil
customers' needs, which results in people buying unnecessary goods. The best remedy for this issue, in
my opinion, is censoring all new advertisements before airing them, in order to safeguard consumers
against 18 information.
291 words, written by Tu Pham
Key:
Task 1:
1. The airline admitted being involved in a dirty tricks campaign to win customers from their rival.
2. The scientist's theory was based on rational evidence that had been proven in laboratory experiments.
3. The opposition leader accused government ministers of manipulating the statistics to suit themselves.
4. The impact of the new legislation has been greatly overstated.
5. Fierce winds were blowing, threatening to capsize our boat.
Task 2: Answers may vary
1. Hopefully the new president will follow in the footsteps of his predecessor and continue to help the
country flourish financially.
2. Because children tend to be impulsive, their guardians make decisions for them until they come of legal
age.
3. Some television networks are required to censor swear words with symbols and bleeps.
4. Although it was a fake, the identical copy of the painting was sold for almost as much as the original.
5. After the monsoon rains, insects of all kinds begin to proliferate and you see people constantly swatting
and slapping at the air.
Task 3:
Consumers are faced with increasing numbers of advertisements from competing companies. To
what extent do you think are consumers influenced by advertisements? What measures can be taken to
protect them?
Recently, commercial advertisements have (1) proliferated in a variety of television channels,
newspapers, magazines and websites, as a result of (2) fierce competition in the market. I would contend
that these advertisements may have a negative impact on their audience as people start to purchase
unnecessary products. To prevent this from happening, I believe the authorities should take some definite
actions, such as exercising stricter (3) censorship on all forms of advertising.
I agree that customers often (4) fall victim to companies' advertising campaigns. This is primarily
because large companies often (5) exaggerate the usefulness of a few small features of their products
when advertising. This advertising technique can be seen in the case of the latest Apple Phone 7 Plus
smartphone, which is nearly (6) identical to its (7) predecessor, except for the new (8) dual-camera
system and a slightly faster (9) processor. (10) In an attempt to gain a competitive advantage over their
(11) rival Samsung's Galaxy S7, Apple's marketers used emotional appeal to encourage (12) impulsive
rather than (13) rational spending.
Censorship, from my perspective, is the key to addressing the problem. This can be done by
establishing an authority specialising in (14) vetting all new advertisements. The censorship process
should be stringent enough so that all the (15) extracts that contain any form of exaggeration are taken
out before these advertisements are published. This exclusion of exaggerated content ensures that no
companies can use advertising to (16) manipulate their customers, and consumers may stop buying the
goods they do not truly need.
In brief, many businesses use advertising to (17) gain an edge over their competitors rather than to
fulfil customers' needs, which results in people buying unnecessary goods. The best remedy for this issue,