Consumer Behaviour

This article focuses on the social judgment theory and its application to examine consumer reactions to businesses. For businesses that apply green marketing strategies in their operations, consumer judgment has different characteristics, which moderates and alters the intention and behaviour of consuming green products. This study applied the documentary method, combining synthesis and evaluation to reveal that consumers often have psychological judgments about the reality of businesses that are implementing a sustainable development strategy.

10p toduongg 24-08-2024 3 1   Download

This thesis examines both organisational and consumer perspectives on the BOP market in Sri Lanka using a sequential mixed-method approach aligned under four phases of studies. The findings of the qualitative studies on organisational perspective confirm the market opportunities for large companies, particularly in the rural BOP market, but also find that the focus of alleviating poverty is lacking among practitioners.

170p runthenight04 02-02-2023 8 2   Download

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 9 3   Download

This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques.

183p runthenight04 02-02-2023 7 2   Download

The objectives of this thesis are: To determine shareholder wealth effects in relation to the announcement of inclusion in a social index; to understand the determinants of the valuation effect due to inclusion in a social index; to investigate the mediating role of institutional investors; to address the endogeneity issue that is inherent in our study; to test whether CSR is a strategic engagement by firms to retain market value.

303p runthenight04 02-02-2023 7 2   Download

This study investigates a number of the drivers of upgrading speed within consumer electronic products. The main constructs under investigation are psychological predisposition to rapidly upgrade (PPRU), product factors (PF), vicarious innovativeness (VI), vicarious adoption (VA), and disposal orientation (DO). In addition, a consumer’s intention to quickly upgrade in the future (FIU) is also investigated.

314p runthenight04 02-02-2023 5 3   Download

The aim of this research is to gain an in-depth understanding of the role of extended family members in family decision-making in the context of a high-involvement purchase in an emerging economy. A high-involvement purchase involves a positive and strong engagement for consumers and thus requires that the purchaser devotes more time, thought, energy, motivation and other resources to the purchase process (George & Edward, 2009; O’Cass, 2000).

277p runordie3 06-07-2022 8 2   Download

The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.

27p mmlemmlem_124 22-12-2020 25 2   Download

This study theoretically developed and tested factors that affect green food consumption intention and behavior of consumers in Hanoi, namely Attitude towards the environment, Attitude towards green food consumption, Subjective norm of green consumption, Perceived consumer effectiveness and belief.

12p tamynhan6 14-09-2020 34 3   Download

This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.

11p lucastanguyen 01-06-2020 15 4   Download

This paper is an attempt to understand and study the post purchase behavior of Hyundai car owners of Aizawl, Mizoram. 170 Hyundai car owners were studied through questionnaire.

7p guineverehuynh 17-06-2020 24 4   Download

This paper, attempts to study empirically the extent to which merchandising and pricing strategies formulated, affect the consumer purchase decisions. A Survey of 366 valid data was examined using PLS-SEM (Partial Least Squares Structural Equating Modelling).

10p guineverehuynh 21-06-2020 31 5   Download

The researchers in the present paper first explore consumer behaviour through attitude and preference study towards four financial investment instruments; namely fixed deposit, equity, mutual fund and insurance.

16p guineverehuynh 21-06-2020 22 5   Download

They considered gold as a good way to plan for the future and a manifestation of their social position and dignity. The same sentiment is much prevalent nowadays also. The Research paper studies the impact of the auspicious day called Akshaya Tritiya on consumer’s buying of gold.

6p guineverehuynh 22-06-2020 15 1   Download

The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study.

8p guineverehuynh 22-06-2020 21 0   Download

The main goal of this study is to investigate the classification capability of several machine learning (ML) techniques, including decision tree (DT), multilayer perceptron (MLP) network, Naïve Bayes, radial basis function (RBF) network, and support vector machine (SVM) for predicting purchase decisions.

10p tohitohi 22-05-2020 47 4   Download

Bài giảng "Tiếng Anh chuyên ngành marketing" do khoa Marketing - Trường ĐH Kinh tế Quốc dân biên soạn gồm 10 bài học bao gồm: Marketing introduction, marketing environment, marketing information and research, consumer behaviour, company and marketing strategy, segmentation - targeting - positioning,... Mời các bạn cùng tham khảo.

164p abcxyz123_06 11-03-2020 121 11   Download

This  study  explores  brand  loyalty  behaviour  on  soft  drinks  and  examines  key  brand  loyalty factors:  brand  name,  product  quality,  price,  style,  store  environment,  promotion  and  service quality. Consumers are classified into two categories by their degree of brand loyalty: hard-core  loyal  customers  and  brand  switchers.

105p nguyenyenyn117 17-06-2019 77 7   Download

This academic investigation for the Dublin Business School by Julia Dieterich, an MBA graduate in 2014, will discuss how to market effectively the innovative electronic car in the German automotive sector in relation to a green branding marketing approach. It could be proved that the demand for electronic cars is currently mildly growing and just will be increase in a long term. An optimized marketing approach should help to so lve this current industrial problem.

88p nguyenyenyn117 14-06-2019 17 6   Download

Bài giảng Marketing căn bản - Chương 4 trang bị cho người học những hiểu biết về hành vi mua của khách hàng. Thông qua chương này người học sẽ nắm bắt được các nội dung liên quan đến thị trường người tiêu dùng và hành vi mua của người tiêu dùng, thị trường các doanh nghiệp và hành vi mua của các doanh nghiệp.

42p allbymyself_10 24-02-2016 143 13   Download