Consumers’ purchase behaviour

This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.

11p lucastanguyen 01-06-2020 16 4   Download

This paper is an attempt to understand and study the post purchase behavior of Hyundai car owners of Aizawl, Mizoram. 170 Hyundai car owners were studied through questionnaire.

7p guineverehuynh 17-06-2020 27 4   Download

This paper, attempts to study empirically the extent to which merchandising and pricing strategies formulated, affect the consumer purchase decisions. A Survey of 366 valid data was examined using PLS-SEM (Partial Least Squares Structural Equating Modelling).

10p guineverehuynh 21-06-2020 33 5   Download

The main goal of this study is to investigate the classification capability of several machine learning (ML) techniques, including decision tree (DT), multilayer perceptron (MLP) network, Naïve Bayes, radial basis function (RBF) network, and support vector machine (SVM) for predicting purchase decisions.

10p tohitohi 22-05-2020 49 4   Download

In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).

9p allbymyself_06 26-01-2016 55 2   Download