Marketing activities

Lecture "Marketing management - Chapter 8: Creating brand equity" presentation of content: Steps in strategic brand management, the role of brands, brand knowledge, drivers of brand equity, brand element choice criteria, designing holistic marketing activities,... And other contents.

37p bautroibinhyen11 03-01-2017 62 5   Download

Nghiên cứu này nhằm xác định, khảo sát và đo lường tác động của nỗ lực của các hoạt động marketing đến ý định theo học chương trình Thạc sĩ tại trường Đại học Kinh Tế - Đại học Đà Nẵng. Qua đó, xây dựng mô hình phù hợp dựa trên các nghiên cứu đi trước và các nguồn tài liệu tham khảo. Kiểm định lại mối quan hệ từ các hoạt động marketing qua mạng xã hội (social media marketing activity - SMMAs) đến ý định theo học chương trình thạc sĩ thông qua các yếu tố thái độ, chuẩn chủ quan, lòng trung thành.

26p hoahogxanh06 09-11-2023 18 9   Download

This thesis investigated the major factors contributing to marketing success, as measured by average annual Return on Shareholders Funds, within the Australian corporate finance market, during the period 1983 to 1987. The study's findings are based on the analysis of the responses to a detailed mail questionnaire, and several follow-up in-depth interviews. The questionnaire was mailed to nearly five hundred of the most senior executives working in the corporate finance market in late 1987.

273p runthenight07 01-03-2023 6 4   Download

The thesis contributes to the economics literature by providing a theoretical and empirical investigation of the effects of changes in the relative size of government on Australian economic performance. The theoretical literature indicates that an expansion in government size is likely to induce adverse effects upon economic growth for a host of reasons.

210p runthenight04 02-02-2023 12 4   Download

The experience of previous oil price shocks has shown that these shocks can provide an important catalyst for policies to encourage demand reduction, substitution to other fuels, and development of new sources of energy supply.

11p maingoc84 28-12-2022 34 4   Download

This study aims to provide basic knowledge of carbon storage capacity and communities characteristics of seagrass beds in some typical coastal lagoons in the central of Vietnam. These important knowledges will be applied to activities of conservation, caculation of the carbon market, and reducing CO2 emissions in the future in Vietnam.

31p larachdumlanat129 20-01-2021 20 3   Download

The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.

27p mmlemmlem_124 22-12-2020 26 2   Download

The thesis clarifies the theoretical basis, contributes to adding academic content on competitive neutrality, competitive naturally policy, the role of competitive naturally in competitive activities in the market economy, international integration, the role of of SOEs in the economy as well as the challenges to SOEs under the conditions of applying competitive neutrality. The thesis gives recommendations for SOEs, in order to renovate competitive strategies and improve effective competition based on competitive neutrality principles.

27p mmlemmlem_124 22-12-2020 20 2   Download

The thesis clarifies the impact of factors in the macro environment on the capital structure of companies listed on the Vietnamese stock market, and proposes a number of recommendations for entities in the market activities of listed businesses.

0p trinhthamhodang8 20-10-2020 19 2   Download

Based on analyzing and evaluating the marketing mix application of Bao Minh Insurance Corporation, the dissertation aim to generalize and systematize theoretical and practical issues about marketing mix in insurance business activities and propose solutions to improve the application of marketing mix, contributing to boosting business of Bao Minh.

27p kequaidan6 15-07-2020 36 2   Download

The result of this research are: (1) the freshwater fish cultivation in both village includes input market, operational activity, distribution, human resource development, and cultivation technology; (2) there are weaknesses in the primary and support activities of freshwater fish cultivation in Mayang Village, which produced by a weak non-physical infrastructure, cultivation technology utilization, and cultivator human resource development.

12p guineverehuynh 21-06-2020 11 2   Download

Nuclear decommissioning is a worldwide competitive market. It is also the main source of radioactive waste from the nuclear energy field. In order to reduce the waste volume it is necessary to sort the actual radioactive waste to be disposed of and to separate them from other materials that could be recycled.

5p christabelhuynh 29-05-2020 13 0   Download

Many attempts have been made since 1960th to obtain ester prodrugs of metronidazole active moiety to be used for parenteral forms, with the same action against microorganisms. Until now there is not any ester prodrug marketed for this route of administration.

10p tocectocec 25-05-2020 8 3   Download

The candidate should have extensive PR experience in all aspects of mainstream media. Excellent written and verbal communications skills, coupled with highly developed interpersonal skills. Must be flexible and open to changing priorities and managing multiple tasks simultaneously within compressed time frames and proven ability to oversee marketing and advertising activities. The candidate will be expected to accompany the Resurgence Editor-in-Chief, Satish Kumar, to public meetings and events, and speak about Resurgence.

3p lanjingyi 18-03-2020 82 2   Download

In conjunction with the managing director, the business development officer is responsible for developing marketing and business plans for the achievement of revenue goals for a company. His/she job description also entails participating in media communication activities for the company; these activities include marketing press releases, websites, and advertisements. The position of the business development officer is a result oriented role. He/she is responsible for understanding the trends in his/her company’s field of specialty; knowing the people that matter in such fields.

3p lanjingyi 18-03-2020 49 3   Download

The thesis focuses on studying the motivation to buy back shares and the effects of stock repurchase at listed industrial companies in Vietnam, thereby offering solutions to help these companies implement share repurchase effectively. In addition, the thesis also analyzes the impact of stock repurchase in listed industrial companies on investors and companies in the same industry.

27p bibianh 19-09-2019 34 3   Download

The study is carried out through two phases: In the first phase, the study uses qualitative methods to explore and find out main factors that local firms apply in their operations and business activities. This method is conducted through focus groups, in-depth interviews with 12 senior executives, CEOs, owners coming from Vietnamese firm in marketing communication industry. The second phase, main survey is implemented by using in both face to face interviews and direct mailing with broader scope to Vietnamese firm in marketing communication industry, in Ho Chi Minh City.

24p bibianh 19-09-2019 28 4   Download

Nowadays, the concept of globalization seems reduced to the size of the market and, export is only one aspect of the phenomenon of globalization. In global industries, it is now the most competitive positions and bases of competitiveness which should be established worldwide. Therefore, globalization raises strategies to become more global rather than local. Those strategies consist in expanding and coordinating all activities of the company worldwide.

91p nguyenyenyn117 18-06-2019 52 8   Download

This academic investigation for the Dublin Business School by Julia Dieterich, an MBA graduate in 2014, will discuss how to market effectively the innovative electronic car in the German automotive sector in relation to a green branding marketing approach. It could be proved that the demand for electronic cars is currently mildly growing and just will be increase in a long term. An optimized marketing approach should help to so lve this current industrial problem.

88p nguyenyenyn117 14-06-2019 18 6   Download

Bài giảng Marketing Promotion and Activities cung cấp cho các bạn những kiến thức về khái niệm thị trường, khái niệm Marketing, nhiệm vụ của Marketing, phức hợp Marketing, môi trừng Marketing, các trung gian Marketing, đối thủ cạnh tranh.

12p maiyeumaiyeu20 16-11-2016 59 2   Download