The sports tourism industry is undergoing major changes through digital transformation. Technologies like Virtual Reality (VR), Augmented Reality (AR), Big Data, Artificial Intelligence (AI), and blockchain are enhancing audience experiences, expanding markets, and creating new engagement opportunities. Emerging technologies such as NFTs provide innovative revenue streams for event organizers.

The study employed the quantitative approach through a questionnaire. The findings of the study reveal that learners have to confront certain barriers regarding the policy, curriculum and applicability along with the opportunities to develop and foster competency.

The focus of this research is to investigate the tween girls’ fashion segment in Australia and identify and explain the potential for development in the Australian tween girls’ fashion market with a specific focus on Melbourne. The main objective of this research is to understand the characteristics of the Australian tween girls demographic with respect to fashion marketing and consumption. In addition, this research investigates and analyses the differences and similarities between Japanese and Australian concepts of tween fashion through a case study, while acknowledging cultural differences and the different market situations.

Summary Doctoral thesis present the content analyze the current status of policies on providing assistance for startup in Vietnam; identify supportive policies and build theoretical frameworks, policy models affecting startup opportunities; Proposing some solutions to perfect policies on providing assistance for startup to increase startup opportunities.

After studying this chapter you will be able to: Know the variables that shape the environment of marketing strategy planning, understand why company objectives are important in guiding marketing strategy planning, understand target marketing, be familiar with the four Ps in a marketing mix,...