In this study, the author examined the SERVQUAL model's service quality evaluation elements involving customer satisfaction. More specifically, the hypothetical model was proposed to examine how each component of service quality affects customer satisfaction specifications.

The main objective of this research study is to empirically test if a traditional brand equity model is applicable to online companies and to ascertain its nomological validity. Some specific research questions guiding this research are: (1) Is a traditional model of brand equity applicable to predict brand equity for online businesses? (2) Which brand equity sources have stronger relatively effect on brand equity? (3) How do the brand equity sources interact among each other to produce an indirect effect on brand equity? and (4) How do selected web-marketing efforts (customer service, web functionality, and fulfilment) contribute to create brand equity directly and indirectly through the brand equity sources?

The studies on customer loyalty presented different views and definitions of customer loyalty from different fields such as tourism; online shopping; homestay service or convenient shops system at the same time, these studies also show factors affecting loyalty such as service quality; satisfaction; tourist experience; switching costs,… However, most studies have not mentioned customer loyalty in the business performance of enterprises.

Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.

The objective of the research is to identify and evaluate the impact level of factors affecting the brand loyalty of Vietnamese consumers to garment products of Garment 10 Corporation, thereby proposing solutions to consolidate, maintain and enhance the brand loyalty of Vietnamese consumers towards Garment 10’s garment products.

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province. The research results show that (1) electronic loyalty in the context of Vietnam consists of 3 components, namely, preference, interaction, and the personal information disclosure; (2) a perceived mental benefit of 4 components, including, perceived shopping enjoyment, perceived social interaction, perceived discreet shopping, and perceived control; (3) There is a positive relationship between perceived mental benefits, online trust, perceived hedonic value, and electronic loyalty; and (4) levels of anxiety that affect the relationship between the constructs mentioned above.

The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study.

The design of this study uses an explanatory approach. The data analysis technique uses structural equation model (SEM) and sampling is limited to certain criteria (purposive sampling).

This paper provides a conceptual understanding of how co-creation can add value in the service industry regarding brand loyalty as well as customer relationship management through some of its basic features of co-creation which include co-designing, collaborating, tinkering, and submitting.

The objective of this study is to identify challenge and opportunity in designing LP. Five dimensions associated with designing loyalty programs such as membership, point structure, benefit, communication program, and partnership have been identified.

The study found that all studied loyalty program elements identified affected their planning and implementation. The paper also provides additional discussion about additional issues of loyalty schemes planning and execution problems and proposes a set of solutions and recommendations, which might highlight some of the future venues with this regard.

The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty.

Determine factors influencing the loyalty of customers using 4 and 5-star hotel service in Ho Chi Minh City in a multidimensional approach in the service quality model; assessing the impact of customer loyalty factors on the use of 4 and 5-star hotels in Ho Chi Minh City based on a multidimensional approach in service quality model; propose some policy recommendations to increase the loyalty of customers using 4 and 5-star hotels in Ho Chi Minh City.

The research objective of the thesis is to build and verify a research model that assesses the influence of different factors on destination attractiveness, satisfaction and loyalty of visitors in relation to Spiritual information for spiritual tourism destinations in Vietnam.

The thesis studies a number of factors affecting loyalty for bank brands of individual customers depositing savings at Vietnamese commercial banks.

IFRIC 13 Customer loyalty programmes was developed by the International Financial Reporting Interpretations Committee and issued by the International Accounting Standards Board in June 2007.

Lecture "Marketing management - Chapter 4: Creating Long-Term loyalty relationships" presentation of content: Steps in a customer value analysis, establishing value, measuring satisfaction, maximizing customer lifetime value, estimating lifetime value,... And other contents.

Tiểu luận phương pháp nghiên cứu khoa học: “Service personal values and customer loyalty” A study of banking services in a transitional economy nhằm mục đích sử dụng khái niệm giá trị dịch vụ cá nhân để dự đoán sự hài lòng của khách hàng và lòng trung thành đối với dịch vụ ngân hàng, ngoài ra cũng xác nhận ba thành phần của giá trị dịch vụ cá nhân.