Problem Statement The operationalization of the construct of consumer patriotism and its relationship with Vietnamese consumer ethnocentrism. The suitable measurement scale of the contruct of Vietnamese patriotism. The rule of the relationship between cosmopolitanism and ethnocentrism of Vietnamses consumer.

The thesis with the objective on clarifying the theoretical issues, analyzing and assessing the situation, the thesis proposes views and solutions to enhance the application of Ho Chi Minh thought in master education. Patriotic meaning for Vietnamese youth today. Invite you to consult the thesis to get detailed research content.