Các nhân tố ảnh hưởng đến sự hài lòng của nhà tuyển dụng lao động đối với sinh viên khối ngành Kinh tế, Trường Đại học Bạc Liêu

The provided text highlights the critical role of employer satisfaction with graduates as a key indicator of educational quality and its alignment with labor market demands. In the dynamic landscape shaped by the Fourth Industrial Revolution and fierce competition for human resources, employers increasingly value not only professional knowledge but also essential soft skills, problem-solving abilities, adaptability, and professional ethics. This context underscores the necessity of research into factors influencing employer satisfaction, particularly for economics graduates. This study aims to identify these crucial factors to enhance the effectiveness of higher education programs at Bac Lieu University, ensuring graduates meet the evolving needs of employers.

Academic administrators and educators at universities, particularly those in economics and business faculties; policymakers involved in higher education and labor market development; human resource managers and recruiters seeking qualified graduates; and researchers in higher education, human capital, and organizational behavior.

This academic study investigates the pivotal factors influencing employer satisfaction with economics graduates from Bac Lieu University, a critical measure reflecting the quality and relevance of higher education programs. Drawing upon foundational theories such as SERVQUAL, training-job fit, human capital, and expectancy theory, the research developed a comprehensive model encompassing five independent variables: soft skills, problem-solving skills, professional knowledge, pre-graduation experience, and academic reputation. The methodology involved collecting data from 250 employers and analyzing it using the PLS-SEM technique. Key findings indicate that all five proposed factors significantly and positively impact satisfaction. Notably, pre-graduation experience emerged as the strongest predictor of employer satisfaction, highlighting its immense value in bridging the gap between academic training and real-world workplace demands. The research offers significant practical implications for Bac Lieu University, proposing concrete policy recommendations aimed at continuously improving curriculum design, teaching methodologies, and industry collaboration to better prepare economics graduates. By fostering stronger alignment with labor market expectations and enhancing the attributes most valued by employers, the university can boost graduate employability and reputation, contributing positively to regional socio-economic development.