Database Marketing Solutions
Database Management
Verifiable Data – confirming the accuracy of the stored data by randomly calling
a customer and verifying name, address, phone, email, and other attributes in
the record.
Data Cleansing – the act of detecting and correcting (or removing) corrupt or
inaccurate records from a record set, table, or database. Used mainly in
databases, the term refers to identifying incomplete, incorrect, inaccurate,
irrelevant etc. parts of the data and then replacing, modifying or deleting this
dirty data.
Deduplication – process that uses matching logic to eliminate file records
that are duplicates.
Data Summarization – analyzing customer database and providing a high level
summary of it’s contents: #...
