Đề tài nghiên cứu khoa học: Thực trạng hành vi tiêu dùng xanh của sinh viên trường đại học Lao động Xã hội cơ sở 2

The growing global concern for environmental sustainability highlights the critical role of green consumption in mitigating ecological impact. In Vietnam, the significant volume of plastic waste, with low recycling rates, underscores an urgent need for behavioral change, particularly among the younger generation. This research addresses the pressing issue of plastic pollution driven by consumption, focusing on university students, who represent a crucial demographic for future sustainable practices. Specifically, this study aims to investigate the current state of green consumption behavior among students at the University of Labor – Social Campus 2, examining their awareness, motivations, and actual practices. By understanding these dynamics, the study seeks to contribute valuable insights into fostering a more environmentally responsible consumer culture within the academic community.

Sinh viên, cán bộ quản lý trường học, giảng viên, và các nhà nghiên cứu quan tâm đến hành vi tiêu dùng bền vững.

This academic report delves into the intricate reality of green consumption behavior among students at the University of Labor – Social Campus 2, responding to the escalating global and national environmental challenges, particularly plastic waste. The study comprehensively establishes a theoretical framework by defining key concepts such as "green products," "green consumption," and "green consumption behavior," alongside identifying various internal and external factors that shape these practices. It systematically reviews existing literature, drawing insights from both international models like the Theory of Reasoned Action (TRA) and relevant domestic studies that have explored green consumption intentions and purchasing decisions within Vietnam. To achieve its objectives, the research employs a robust mixed-methods approach. Initially, a qualitative phase is conducted through an extensive literature review, analysis of previous studies, and preliminary interviews to uncover influential factors and their impact on student green consumption. This exploratory stage is crucial for developing a comprehensive questionnaire. Subsequently, a quantitative phase involves distributing this Likert-scale-based questionnaire to students, directly surveying their perceptions, intentions, reasons, and actual green consumption behaviors. The collected data will be processed and analyzed using SPSS to derive meaningful conclusions. The findings of this study offer significant theoretical contributions by systematizing the understanding of green consumption concepts and their determinants. Practically, the report provides actionable recommendations and serves as a vital reference for the university administration, faculty, and students to develop targeted programs and policies. These initiatives aim to enhance awareness of green products and foster more sustainable consumer habits, thereby promoting a broader environmentally conscious culture within the university and beyond.