Global social media usage

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Document "Global social media usage" give you the knowledge: Internet regional overview, internet use, time spent on the internet, share of web traffic by device, average net connection speeds,...

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Nội dung Text: Global social media usage

we are social DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • JANUARY 2015 We Are Social @wearesocialsg • 1
We Are Social @wearesocialsg • 2
COUNTRIES DETAILED IN THIS REPORT 19! 4! 28! 18! 8! 7! 29! 24! 12! 25! 13! 23! 5! 6! 20! 27! 15! 10! 9! 26! 16! 30! 17! 14! 21! 3! 11! 22! 2! 1! 1  ARGENTINA 11  INDONESIA 21  SINGAPORE 2  AUSTRALIA 12  ITALY 22  SOUTH AFRICA 3  BRAZIL 13  JAPAN 23  SOUTH KOREA 4  CANADA 14  MALAYSIA 24  SPAIN 5  CHINA 15  MEXICO 25  TURKEY 6  EGYPT 16  NIGERIA 26  THAILAND 7  FRANCE 17  THE PHILIPPINES 27  UNITED ARAB EMIRATES 8  GERMANY 18  POLAND 28  UNITED KINGDOM 9  HONG KONG 19  RUSSIA 29  UNITED STATES 10  INDIA 20  SAUDI ARABIA 30  VIETNAM We Are Social @wearesocialsg • 3
CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD We Are Social @wearesocialsg • 4
GLOBAL & REGIONAL OVERVIEWS We Are Social @wearesocialsg • 5
JAN 2015 GLOBAL DIGITAL SNAPSHOT A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS MOBILE USERS SOCIAL ACCOUNTS 7.210 3.010 2.078 3.649 1.685 BILLION BILLION BILLION BILLION BILLION URBANISATION: 53% PENETRATION: 42% PENETRATION: 29% PENETRATION: 51% PENETRATION: 23% FIGURE REPRESENTS TOTAL GLOBAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS UNIQUE MOBILE PHONE USERS ACCOUNTS, NOT UNIQUE USERS We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 6
JAN 2015 YEAR-ON-YEAR GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS TOTAL ACTIVE ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS MOBILE USERS SOCIAL ACCOUNTS +1.6% +21% +12% +5% +23% +115 MILLION +525 MILLION +222 MILLION +185 MILLION +313 MILLION We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) @wearesocialsg • 7
JAN 2015 SHARE OF GLOBAL USERS EAST EUROPE 6% 9% WEST EUROPE NORTH AMERICA 8% 8% 6% 9% 5% 10% 11% 7% EAST ASIA CENTRAL ASIA 10% 5% 22% 33% MIDDLE EAST 1%
JAN 2015 DIGITAL IN ASIA-PACIFIC A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS 4,021 1,407 1,065 3,722 879 MILLION MILLION MILLION MILLION MILLION URBANISATION: 45% PENETRATION: 35% PENETRATION: 26% vs. POPULATION: 93% PENETRATION: 22% FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 9
JAN 2015 DIGITAL IN AFRICA A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS 1,135 298 103 900 85 MILLION MILLION MILLION MILLION MILLION URBANISATION: 40% PENETRATION: 26% PENETRATION: 9% vs. POPULATION: 79% PENETRATION: 7% FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 10
JAN 2015 DIGITAL IN THE AMERICAS A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS 979 633 482 1,068 399 MILLION MILLION MILLION MILLION MILLION URBANISATION: 81% PENETRATION: 65% PENETRATION: 49% vs. POPULATION: 109% PENETRATION: 41% FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 11
JAN 2015 DIGITAL IN EUROPE A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS 837 584 387 1,104 287 MILLION MILLION MILLION MILLION MILLION URBANISATION: 72% PENETRATION: 70% PENETRATION: 46% vs. POPULATION: 132% PENETRATION: 34% FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 12
JAN 2015 DIGITAL IN THE MIDDLE EAST A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS 238 87 41 294 35 MILLION MILLION MILLION MILLION MILLION URBANISATION: 67% PENETRATION: 36% PENETRATION: 17% vs. POPULATION: 124% PENETRATION: 15% FIGURE REPRESENTS TOTAL REGIONAL FIGURE INCLUDES ACCESS VIA FIGURE REPRESENTS ACTIVE USER FIGURE REPRESENTS MOBILE FIGURE REPRESENTS ACTIVE USER POPULATION, INCLUDING CHILDREN FIXED AND MOBILE CONNECTIONS ACCOUNTS, NOT UNIQUE USERS SUBSCRIPTIONS, NOT UNIQUE USERS ACCOUNTS, NOT UNIQUE USERS We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • 13
GLOBAL INTERNET USAGE We Are Social @wearesocialsg • 14
JAN 2015 INTERNET USE REGIONAL INTERNET PENETRATION FIGURES NORTH EAST AMERICA WEST EUROPE EUROPE 58%! 88%! 81%! CENTRAL 38%! ASIA EAST 51%! ASIA 36%! 43%! CENTRAL AMERICA MIDDLE 19%! SOUTHEAST EAST SOUTH 33%! ASIA ASIA 26%! 56%! GLOBAL AVERAGE: AFRICA 69%! 42% SOUTH AMERICA OCEANIA We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. @wearesocialsg • 15
JAN 2015 INTERNET REGIONAL OVERVIEW INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION 823! INTERNET USERS, IN MILLIONS INTERNET PENETRATION 341! 324! 313! 298! 244! 231! 208! 90! 87! 27! 26! 51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%! SOUTH ASIA NORTH AMERICA AFRICA SOUTH AMERICA CENTRAL AMERICA OCEANIA CENTRAL ASIA EAST ASIA WEST EUROPE EAST EUROPE SOUTHEAST ASIA MIDDLE EAST We Are Social • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. @wearesocialsg • 16
CANADA 93%! UAE 92%! We Are Social SOUTH KOREA 90%! JAN AUSTRALIA 89%! 2015 UK 89%! GERMANY 89%! USA 87%! JAPAN 86%! FRANCE 84%! SINGAPORE 81%! HONG KONG 79%! SPAIN 77%! ARGENTINA 75%! POLAND 67%! NATIONAL INTERNET PENETRATION FIGURES INTERNET USE MALAYSIA 66%! ITALY 60%! RUSSIA 60%! SAUDI ARABIA 58%! BRAZIL 54%! • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. EGYPT 53%! TURKEY 49%! MEXICO 49%! CHINA 47%! SOUTH AFRICA 46%! PHILIPPINES 44%! VIETNAM 44%! GLOBAL AVERAGE 42%! NIGERIA 38%! THAILAND 37%! INDONESIA 28%! INDIA 19%! @wearesocialsg • 17
PHILIPPINES 6.3 ! 3.3 ! THAILAND 5.5 ! 4.1 ! 5.4 ! We Are Social BRAZIL 3.8 ! 5.2 ! JAN VIETNAM 2.7 ! 2015 SOUTH AFRICA 5.1 ! 3.1 ! UAE 5.1 ! 3.8 ! INDONESIA 5.1 ! 3.2 ! INDIA 5.1 ! 3.4 ! MALAYSIA 5.1 ! 3.7 ! MEXICO 5.0 ! 4.0 ! USA 4.9 ! 2.5 ! ARGENTINA 4.9 ! 4.2 ! POLAND 4.9 ! 1.8 ! RUSSIA 4.8 ! 1.7 ! SINGAPORE 4.7 ! 2.3 ! TURKEY 4.6 ! 2.9 ! CANADA 4.6 ! 1.9 ! ITALY 4.5 ! 2.2 ! AVERAGE 4.4 ! 2.7 ! SAUDI ARABIA 4.2 ! 4.2 ! AUSTRALIA 4.1 ! 1.5 ! UK 4.0 ! 1.9 ! SPAIN 4.0 ! 1.9 ! FRANCE 3.9 ! 1.3 ! TIME SPENT ON THE INTERNET • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users. CHINA 3.9 ! 2.6 ! GERMANY 3.7 ! 1.9 ! NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS 3.4 ! AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE HONG KONG 2.3 ! ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE NETHERLANDS 3.4 ! 1.7 ! SOUTH KOREA 3.4 ! 1.8 ! JAPAN 3.1 ! 1.0 ! @wearesocialsg • 18
JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS & DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES 62% 31% 7% 0.1% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -13% +39% +17% +18% We Are Social • Source: StatCounter, Q1 2015 @wearesocialsg • 19
NIGERIA 76%! INDIA 72%! We Are Social SOUTH AFRICA 61%! JAN INDONESIA 50%! 2015 UAE 50%! SAUDI ARABIA 48%! POLAND 46%! THAILAND 36%! • Source: StatCounter, Q1 2015 MALAYSIA 35%! SINGAPORE 34%! GLOBAL AVERAGE 33%! MEXICO 32%! JAPAN 30%! SOUTH KOREA 29%! SPAIN 29%! TURKEY 28%! UK 27%! HONG KONG 26%! PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES AUSTRALIA 26%! USA 25%! ARGENTINA 24%! EGYPT 23%! CHINA 21%! PHILIPPINES 21%! BRAZIL 20%! VIETNAM 20%! GERMANY 18%! ITALY 17%! MOBILE’S SHARE OF WEB TRAFFIC CANADA 17%! FRANCE 15%! RUSSIA 12%! @wearesocialsg • 20