Research

‘Marketing research’ has often been called ‘market research’, and there has been much confusion about what these terms actually mean. Indeed, some writers have been so worried about the terminology that they have called their books ‘research for marketing decisions’ to overcome the problems. The term marketing research, of which market research is but one element, encompasses the full range of research and evaluation activities undertaken by marketing professionals to guide them in decision making, and it is marketing research that I address in this book....

616p thientruc1605 14-06-2010 289 189   Download

The book is divided into four main parts: key issues in researching language learning/teaching, data collection, data analysis and writing up research. Both qualitative and quantitative methodologies are discussed, alongside popular mixed-methods approaches, such as triangulated studies, thus covering many of the methods commonly employed in the field.

336p nhatdang01 27-01-2011 225 129   Download

Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.

20p honeyoop 03-03-2009 241 99   Download

Research problems and questions and how they relate to debates in Research Methods Recommended additional reading: Research Methods for Business Students, (Saunders, M, Lewis, P et al. 2007) Chapters 1 and 2 1.1 Chapter Overview 1.1.1 Learning Outcomes By the end of this chapter successful students will be able to: 1. Understand the learning and teaching strategy for this chapter 2. Distinguish business and management research from other kinds of research 3. Understand the issues relating to identifying and reformulating problems for research 4. Identify the key debates in research methods...

110p tuanloc_do 04-12-2012 130 69   Download

The field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field has led to many interesting developments including the field of marketing research.

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Most social science students are required to take at least one course in research methods. Why is such a course required in nearly every programme? It’s because research methods are the tools we use to juxtapose theories with data. We hope theories offer insights into the world, but we have to check the theories against data to ensure that they really do describe the world.

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This book is aimed at researchers in any discipline who wish to write a research paper in English. If your first language is not English, you should find this book particularly useful.

349p pobeda 29-10-2015 111 44   Download

International research on natural resource management advances in impact assessment Increased concern about the environmental and natural resource implications of agriculture has given rise to an emphasis on research that calls attention to these issues in developing countries. National and international agricultural research systems, including the research Centres under the Consultative Group on International Agricultural Research (CGIAR), have intensified research on natural resource management (NRM) both in terms of budget allocation and priority setting.

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Nối tiếp nội dung của phần 1 cuốn sách “Phương pháp nghiên cứu trong lâm nghiệp - Forestry research methodology”, phần 2 trình bày các nội dung: Một số phương pháp bố trí thí nghiệm và quản lý, lưu trữ, xử lý số liệu trên máy vi tính, xây dựng đề cương và kế hoạch nghiên cứu, nội dung và phương pháp nghiên cứu kỹ thuật lâm sinh ở Việt Nam. Mời các bạn cùng tham khảo nội dung chi tiết.

53p tsmttc_005 21-06-2015 74 27   Download

This is a spectacular resource for practitioners, policymakers, researchers, and students interested in improving the lives and health of individuals and families in urban settings. This book provides the most current frameworks, research, and approaches for understanding how unique features of the urban physical and social environments that shape the health of over half of the world's population that is already residing in large cities. Its interdisciplinary research and practice focus is a welcome innovation....

354p ktct_1669 12-04-2012 61 21   Download

.Paurav Shukla Download free ebooks at bookboon.com 2 .Marketing Research – Exercises © 2008 Paurav Shukla & Ventus Publishing ApS ISBN 978-87-7681-439-7 Download free ebooks at bookboon.com 3 .Marketing Research – Exercises Contents Contents 1.

50p tuanloc_do 04-12-2012 53 21   Download

Phần 1 cuốn sách “Phương pháp nghiên cứu trong lâm nghiệp – Forestry research methodology” trình bày các nội dung: Những thành tựu và những vấn đề đặt ra trong nghiên cứu lâm nghiệp, lâm nghiệp vùng Châu Á - Thái Bình Dương trong vận hội mới, xác định vấn đề nghiên cứu và ưu tiên nghiên cứu, một số nội dung xây dựng dự án quốc tế, xác định các nguồn tài trợ cho nghiên cứu,… Mời các bạn cùng tham khảo nội dung chi tiết.

79p tsmttc_005 21-06-2015 56 21   Download

Thomas Ahrens Ph.D., is a Senior Lecturer in Accounting at the London School of Economics where he has been working since 1996. His research is mostly qualitative. It is broadly concerned with accounting and organisational process. Thomas has compared management accounting practices in contemporary British and German firms and studied the uses of performance measurement systems in a large U.K. restaurant chain. He has also written on comparative and case study research in accounting. Thomas’ latest research project is investigating performance measurement in British and German banks.

570p bimap_5 28-12-2012 60 20   Download

The nature of business and management research and the structure of this book, building and clarify the research, serious consideration of the document, understanding the philosophical studies and approaches,... are the main contents of the ebook "Research methods for business students". Invite you to consult. 

649p huyhbatueduong 08-09-2015 50 20   Download

The B vitamins are eight water-soluble vitamins that play important roles in cell metabolism. Historically, the B vitamins were once thought to be a single vitamin, referred to as Vitamin B (much like how people refer to Vitamin C or Vitamin D). Later research showed that they are chemically distinct vitamins that often coexist in the same foods. Supplements containing all eight B vitamins are generally referred to as a vitamin B complex. Individual B vitamin supplements are referred to by the specific name of each vitamin (e.g. B1, B2, B3).

0p truongbao 31-07-2009 113 18   Download

Bài giảng cung cấp cho người học các kiến thức: Tìm hiểu keyword research, cách chọn lọc và tối ưu bộ từ khóa, kỹ thuật ghép từ khóa, hướng dẫn sử dụng công cụ check thứ hạng từ khóa,... Hi vọng đây sẽ là một tài liệu hữu ích dành cho các bạn sinh viên đang theo học môn dùng làm tài liệu học tập và nghiên cứu. Mời các bạn cùng tham khảo chi tiết nội dung tài liệu.

16p hpnguyen15 22-06-2018 32 17   Download

Research is an activity which people undertake in order to find things in a systematic way as a means of increasing their knowledge base. Dissertations must follow Graduate School guidelines, whereas criteria for style and organization of a research paper are at the discretion of the professor.

36p lovewinter88 11-11-2012 75 16   Download

Tham khảo sách 'essentials of research design and methodology', khoa học tự nhiên, vật lý phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

301p banhkem0908 24-11-2012 53 16   Download

This book is a practical down-to-earth guide written for those new to research and it assumes no prior knowledge of the subject. Author Dr Catherine Dawson has worked as a researcher since the mid 1980s and has written and taught courses research methodology at university.

169p mientrung102 29-01-2013 47 15   Download

Bài giảng "Facebook Marketing: Advance, Measurement, Analytics, Research" cung cấp cho các bạn những nội dung về Facebook Term, Research Facebook, Retargeting Adiences, Lookalike Audience, Case Study Research, Tracking Facebook, Report Facebook Ads,... Với các bạn chuyên ngành Kinh doanh Marketing thì đây là tài liệu tham khảo hữu ích.

40p pierre1991 03-01-2016 47 15   Download