This study aims to examine the factors affecting the customer's planned behavior of receiving travel advertising information via mobile devices based on the analysis of the technology acceptance model (TAM) and the Theory of planned behavior (TBP).

This study delves into the potential of digital math games on mobile devices to enhance the learning experience of primary school children, aiming to instill a sense of hope and optimism in Vietnamese parents. In light of the increasing prevalence of digital games and concerns about screen time and game addiction, the research examines these educational tools' perceived benefits and drawbacks.

The purpose of the research "Habits and technology fit: a study of technology acceptance" is to study Habit-Technology Fit (HTF) as an approach to capture a dynamic mix of habits which are perceived as salient from the respondent’s perspective, and the effect of including it in the Unified Theory of Acceptance and Use of Technology (UTAUT) model framework. The HTF construct and its measurement were developed in order to capture multiple non-predetermined habits. All measures were semantically validated with Q-Sorting exercises, and their reliability was statistically confirmed.

This thesis involved an examination of the impact of moderator variables on the extended technology acceptance model with the aim of developing a more integrative framework for understanding mobile broadband technology acceptance in Indonesia. The absence of an integrative model that incorporates other types of variables, such as moderator factors, in the current literature indicates the importance of developing such a framework. The research design of this thesis was based in part on a comprehensive literature review, followed by a pre-test, a pilot study and the main study, which yielded 704 responses.

The purpose of this research is to analyze factors that influence millennial’s technology acceptance of chatbot in the banking industry in Indonesia.

ORGANIZATIONL CHANGE THROUGH THE MANDATED IMOLEMENTATION OF NEW INFORMATION SYSTEMS TECHNOLOGY : A MODIFIED TECHNOLOGY ACCEPTANCE MODEL A second shortcoming of the validity literature is more fundamental. In a world in which student background characteristics are known to be correlated with academic success (i.e. with both SAT scores and collegiate grades), it is quite difficult to interpret validity estimates that fail to take account of these background characteristics. A study can identify a test as predictively valid without being informative about whether the test provides an independent measure of academic preparedness or simply proxies for the excluded background characteristics....