CHƯƠNG 4
ĐO LƯỜNG VÀ ĐÁNH GIÁ CHIẾN LƯỢC
HOẠT ĐỘNG
NỘI DUNG
4.2. Mô
hình hiện
đại
4.1. Mô
hình
truyền
thống
4.1. Mô hình truyền thống
•4.1.1. Nội dung và chỉ tiêu đo lường đánh giá
thành quả hoạt động
•4.1.2. Ứng dụng trong doanh nghiệp
Đo lường
thành quả
ROA
ROE ROS
…
Ứng dụng trong
DN
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