Chương'4:'
Giám'đốc'bán'
hàng'
Th.S.'Nguyễn'Thị'Bích'Trâm'
Nội'dung'của'chương'
Giới'thiệu'chung'về'giám'đốc'
bán'hàng'
0 Khái'niệm:'là'người'chịu'trách'nhiệm'lập'kế'hoạch'
kinh'doanh,'tổ'chức,'tuyển'dụng,'đào'tạo,'lãnh'đạo'và'
đánh'giá'các'hoạt'động'của'lực'lượng'bán'hàng'
Nhiệm'vụ'của'GDBH'
Quản'trị'lực'lượng'bán'
hàng'Quản'trị'hành'chính'
Tiếp'thị'
Nhiệm'vụ'của'GDBH'
Bán'hàng'trực'tiếp'Quản'lý'tài'chính'Thiết'lập'&'phát'triển'
các'mối'quan'hệ'
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