Đề tài nghiên cứu khoa học: Phòng tránh rủi ro trong giao kết và thực hiện hợp đồng bán hàng đa cấp theo pháp luật Việt Nam

Multi-level marketing (MLM) has emerged as a prominent business model in the global economy, offering innovative approaches to product distribution. Despite its inherent advantages, the complexity of MLM operations in Vietnam has led to significant challenges, particularly concerning fraudulent activities and risks for participants. Existing legal frameworks, while striving to regulate this sector, still exhibit gaps and inconsistencies, hindering effective enforcement and consumer protection. This study addresses the urgent need to analyze the legal landscape surrounding MLM contracts in Vietnam. It aims to clarify theoretical and practical issues related to risk prevention in the formation and execution of multi-level marketing contracts, ultimately proposing solutions to enhance the effectiveness of current legal provisions and their application.

Legal scholars, policymakers, businesses and individuals involved in multi-level marketing, and students of law and economics.

This academic paper, titled “PHÒNG TRÁNH RỦI RO TRONG GIAO KẾT VÀ THỰC HIỆN HỢP ĐỒNG BÁN HÀNG ĐA CẤP THEO PHÁP LUẬT VIỆT NAM,” systematically investigates the complexities and risks associated with multi-level marketing (MLM) contracts within the Vietnamese legal framework. The study is structured into three main chapters, delving first into the theoretical and legal foundations of risk prevention in MLM contracts, followed by an examination of the current legal status and practical enforcement of these regulations. The final chapter proposes comprehensive solutions to enhance the efficacy of law implementation in mitigating risks during the formation and execution of MLM agreements. Employing an interdisciplinary approach grounded in dialectical and historical materialism, the research utilizes various methods including analysis of legal provisions and typical cases, evaluation of current legal practices, statistical compilation of violations, practical surveys, and comparative legal analysis with international experiences. The findings contribute significantly to legislative improvements by offering concrete recommendations for a more robust legal framework governing MLM activities. Furthermore, the study aims to elevate legal awareness among MLM participants—including individuals, households, and businesses—regarding compliance and risk management. It also serves as a valuable academic resource for students and scholars interested in the intersection of business law and consumer protection in the context of multi-level marketing in Vietnam.